Анна

ANNA MELKUMOVA
Junior PPC Specialist
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SUMMARY

I am a data-driven marketing specialist with a passion for optimizing digital campaigns,
proficient in Google Ads, Facebook Ads and analytics tools, with a foundational expertise in
SEO. With a deep understanding of key metrics and KPIs, I leverage strategic marketing to
consistently drive higher ROAS. My Bachelor’s degree in Tourism provided skills in
analytics, customer insight, and effective communication. My background in e-commerce
has equipped me with strong analytical skills and a comprehensive understanding of the
full tunnel, from initial brand awareness to final conversion. Highly motivated and open to
new challenges and opportunities for growth in the field of Digital Marketing.

SKILLS

Creating, managing, and A/B testing for creatives, landing
optimizing Google Ads pages, and bidding strategies
campaigns (Search, Display, Optimizing CTR, CPC, CPA, ROAS
Performance Max) through data-driven decisions
Setting up and optimizing Meta Remarketing and custom
Ads campaigns (Facebook & audience setup
Instagram) Crafting effective ad copy and
Keyword research, intent briefings for creatives
analysis, and audience Competitor research using ad
segmentation libraries and competitive tools
Developing media plans and Reporting results and insights to
forecasting budgets stakeholders
Conversion tracking setup English: Intermediate
(Google Tag Manager, pixels,
events)

TOOLS

Google Ads, Google Ads Google Tag Manager
Transparency Center Microsoft Excel / Google Sheets
Google Keyword Planner Social Media Platforms
Meta Business Manager, Meta (Facebook, Instagram)
Ads, Meta Ads Library Graphic & creative tools: Canva
WORK EXPERIENCE

PPC manager, Oct 2025 - Jan 2026

Portfolio Project (PPC Focus)
Developed and executed a full cycle of PPC campaigns (Search, Display, Meta) for La Piec
product, including media planning, competitor analysis, keyword research, and
optimization
Portfolio Project link

Online Store Manager, Aug 2023 – Dec 2025

Sales Optimization: Developed and implemented strategic initiatives to increase
Average Order Value (AOV), including cross-selling, up-selling, and bundle offer
strategies
Content Strategy & Management: Generated and optimized high-converting
content for web stores and major marketplaces (e.g., Rozetka, Prom). Managed
product listings, ensuring high-quality visuals and SEO-friendly descriptions
Payment Systems Integration: Managed financial transactions and backend
operations using RozetkaPay and LiqPay, ensuring a seamless and secure checkout
process for customers

EDUCATION

Kharkiv National University of Economics, Sep 2016 – June 2020
Bachelor’s Degree
Major: Tourism

Market Research: Experience in analyzing global market trends, competitor
landscapes, and seasonal demand patterns to optimize service positioning
Analytical Foundation: Advanced coursework in Statistics and Economic Analysis,
providing the skills to interpret complex data sets—essential for tracking PPC
campaign performance

CERTIFICATION

PPC course at Mate academy Сertificate Link
Fundamentals of Digital Marketing at Google Digital Academy (Skillshop)
Certificate Link