Особисті дані приховані

Kostiantyn
Junior PPC Specialist
Junior PPC Specialist with practical experience in setting up Google Ads campaigns,
creating ad copy, and supporting ongoing campaign management. Strongest in campaign
preparation: keyword research, ad structure, and copywriting for search and social ads.

Have hands-on experience working with Google Tag Manager and a general
understanding of analytics through Google Analytics 4, including conversion tracking and
performance review. Participated in bid monitoring and bid adjustments, helping maintain
spend control and identify performance changes.

Comfortable working with data and tables, following established processes, and
supporting senior specialists in day-to-day PPC tasks. Motivated to grow skills in analytics
and optimization within a structured PPC team.

Skils Relevant Experience
Google Ads Feb 2025 - present
Google Analytics 4 (GA4) Test Squad
Google Tag Manager Web Master | Currently part-time engagement
SEMrush Adapted a purchased WordPress template by modifying code and layout to fit
WordPress company branding and functional requirements.
Built new landing pages, restructured site architecture, and updated the overall
Trello
visual style to improve clarity and conversion flow.
Managed on-site SEO efforts(initial stage) - conducted keyword research in
Certifications SEMrush, prepared briefs and tasks for the copywriter, organized workflow in
Trello, and handled page content filling.
Prepared Google Ads campaigns before launch(initial stage), including ad copy
Ultimate 2025 Google Ads
creation, keyword planning, and performance-focused structuring.
Training: Profit with Pay Per Click Configured Google Tag Manager integrations with GA4 and set up proper tracking
Advertising on Facebook (2021) connections between Google Ads and GTM.
Maintained ongoing communication with the CEO and copywriter to align website
Google Ads Essential Training (2020)
updates, SEO tasks, and marketing initiatives.

Languages Dec 2020 - Jun 2021
Shopping Cart Elite
English - B2 Google ads manager | Full-time engagement
Ukrainian - Native Managed and optimized Google Ads campaigns across multiple accounts (up to 7
Russian - Native ad cabinets at one shift), following strategy defined by the team lead and CEO.
Adjusted bid strategies, bid amounts, and scheduling settings, including timezone-
German - A1
specific optimizations.

Contact Monitored performance through custom dashboards and reacted to changes by
updating campaign settings in real time.
Optimized campaigns to generate leads within predefined CPA targets.
Telegram
Maintained regular communication in English with stakeholders to align campaign
https://t.me/stolen_smile
adjustments and performance expectations.
Email
[відкрити контакти](див. вище в блоці «контактна інформація»)
Additional Experience Education
Feb 2025 - present
2015-2019
Leadera Bachelor of Computer
Lead Generation manager | Currently part-time engagement Science Degree
Set up a brand-new Upwork profile from zero hours, including positioning, service KNUCA
structure, and overall outreach strategy.

Another
Tailored outbound messaging for Upwork proposals, adjusting tone, value props, and
angles based on client needs and job category.

Certifications
Created profile materials, wrote descriptions, organized case studies, and prepared
supporting assets to strengthen credibility.
Supported multiple client and internal projects by building automated outreach
sequences and ensuring proper messaging flow.
The Ultimate SEO Training 2025
Monitored inboxes and handled reply management to maintain smooth communication
and fast turnaround on leads. + SEO For Wordpress Websites
Assisted with setting up campaigns in Lemlist, including sequence configuration,
warmup settings, and deliverability checks.
Small Business Lead Generation
Helped configure email domains in GoDaddy and Cloudflare for proper sender & Cold Email | B2B & B2C
authentication (SPF/DKIM/DMARC) to ensure high deliverability.
Google Cybersecurity
Feb 2024 - present
Professional
Test Squad
Lead Generation manager | Currently part-time engagement JavaScript Algorithms and Data
Set up Pipedrive CRM from scratch, including creating custom fields, defining field Structures
relationships, and building the overall data structure and workflow concept.
Prepared outbound assets and brand materials such as profile descriptions and Responsive Web Design
structured case studies.
Performed manual Upwork bidding, selecting opportunities, tailoring proposals, and
maintaining consistent daily outreach.
Configured and optimized the Getmany autobidder - set up targeting filters, defined
notification channels, and crafted prompt templates for automated, high-quality cover
letters.
Re-engaged “lost” leads - prospects who declined, ignored, or dropped off — by
developing tailored follow-up angles to revive conversations.
Created a clean and persuasive company presentation deck for client/partners calls and
capability demonstrations.
Ran full-cycle cold outreach for a defined ICP, fetched audiences via Clay, built
personalized sequences, and launched campaigns through Linked Helper 2.

Aug 2022 - present
Luxe Quality
Lead Generation manager | Currently part-time engagement
Created sequences for cold audiences, improving response rates and engagement.
Researched leads for predefined ICPs using Sales Navigator, Crunchbase, and Appolo.
Automated outreach campaigns through Linked Helper, Snow.io, and Lemlist.
Managed lead generation efforts on Upwork, identifying and engaging potential
clients.
Maintained and updated sales activities in Pipedrive, ensuring accurate and timely
follow-ups.
Assisted the sales team by setting up various services, including CRM systems, Lemlist,
and email domains.
Organized and facilitated meetings, ensuring smooth communication and coordination
among team members.

Achievements
Strengthened Upwork lead generation performance, achieving ~30% profile view rate
and ~15% reply rate, with an average of 2 qualified meetings booked per week.
Improved LinkedIn and email outreach effectiveness by refining targeting and
messaging, reaching up to ~40% acceptance rates and ~20% reply rates, and
generating a steady flow of MQLs and SQLs in a highly saturated niche(QA outsource).
Converted cold and returning leads through a newly launched website(for TS),
resulting in initial contracts despite the site being at an early stage.