Владислав

VLADYSLAV HONCHARUK
PRODUCT ANALYST
[відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація») Linkedin Telegram Shargorod, Ukraine

SUMMARY
Product Analyst with 14 years of IT systems experience and strong expertise in product analytics for SaaS
environments. Skilled in defining product KPIs (Retention, LTV, ROMI, Activation, Churn), analyzing user funnels, and
evaluating A/B test results to identify growth opportunities. Experienced in translating business questions into SQL-
driven analysis and actionable insights to improve activation, engagement, and monetization. I aim to apply data-driven
thinking to identify product growth points and solve ambitious business challenges.

HARD SKILLS PROJECT EXPERIENCE
Product Analysis User Conversion Funnel Analysis, SaaS Product 2026
SQL Querying Tools: Tableau, SQL
Data Visualization Description: Built a dashboard to track user conversion from registration to
payment, funnel stages, and key metrics.
Python (Analytics)
My tasks: Calculated conversion rates, built trend charts, visualized the funnel.
Statistical Analysis Result: Found weak points in the funnel to improve user engagement.
A/B Testing
Marketing & Web Analytics Project (SQL + GA4) 2025
Product KPIs
Tools: SQL (PostgreSQL, BigQuery), Google Cloud, GA4
Description: Analysis of ad performance and eCommerce funnel via GA4 events.
TOOLS My tasks: Writing queries, calculating ROMI, reach, analyzing sessions, funnels,
Google Sheets and conversions by channel and landing.
Result: Key drivers of conversions and their traffic sources were identified.
BI Tools (Tableau,
Power BI, Looker Studio) Google Sheets Dashboard & Cohort Analysis 2025
SQL Databases Tools: Google Sheets
Description: Visualization of user activity and cohort analysis in Google Sheets.
(PostgreSQL, BigQuery) My tasks: Created charts and interactive pivot tables for cohorts.
Python (Jupyter Result: Gained insights for understanding user behavior and retention.
Notebook, Pandas)
Google Analytics 4
WORK EXPERIENCE
Amplitude State Treasury Service of Ukraine 2012 - now
Data Warehouses IT AND CYBERSECURITY SPECIALIST
Analyzed user needs and formulated technical specifications for Prozorro e-
procurement tenders, aligning infrastructure with business requirements.
EDUCATION
Maintained the local domain network (Windows AD), ensuring uptime for critical
2006 - 2011 financial operations.
VINNYTSIA NATIONAL Automated financial data processing using Bash scripting, reducing manual
TECHNICAL UNIVERSITY workload by 50% and improving operational efficiency.
Engineer, Software Implemented centralized data backup and a comprehensive data protection
developer system, enabling rapid recovery after a major cyberattack.

May 2025 - present
Self-employment, remote 2025 - now
IT School GoIT DATA ANALYST
Designed product KPI dashboards in Tableau to monitor SaaS funnel stages;
Data Analyst
identified 15% onboarding drop-off and proposed optimization hypotheses.
Joined GA4 and internal datasets in BigQuery to evaluate channel effectiveness,
LANGUAGES revenue contribution and monetization metrics.
English: intermediate Conducted cohort analysis in Python (Pandas) to evaluate feature adoption and
Ukrainian: native long-term retention; assessed LTV impact.