Наталя

SUMMARY

Motivated PPC specialist with 3 years of
commercial experience in Amazon Ads and
theoretical knowledge of Google Ads.
Managed up to 15 products simultaneously
with an annual advertising budget
$70,000+.
Increased sales in a seasonal product
portfolio by an average of 7% per quarter
through data-driven optimization.
Strong in data analysis and keyword

NATALIA research, fast learner.

BIELOVA WORK EXPERIENCE

PPC MANAGER Amazon PPC Team Lead
Brands That Matter, Australia (Remote)
01.01.2024 - 01.06.2025
ABOUT ME / CONTACTS
Amazon PPC Manager
Age: 29 years old
From: Hadiach (Poltava), Ukraine Brands That Matter, Australia (Remote)
(Remote) 08.07.2022 - 31.12.2023

Mobile phone: [відкрити контакти](див. вище в блоці «контактна інформація») Project Manager
Email: [відкрити контакти](див. вище в блоці «контактна інформація») OWEN LLC, Kharkiv, Ukraine
20.05.2019 - 01.03.2022

HARD SKILLS
Administrator
Analysis of competitors. Reikartz Hotel, Kharkiv, Ukraine
Collection of the Semantic Core and 17.09.2018 - 07.03.2019
working with keywords, negative
keywords.
Development of digital strategy. EDUCATION
Setup, monitoring and optimization
of advertising (bids, KWs, media).
National Aerospace University by N.E.
Preparation of reports and analysis
Zhukovsky «KhAI»
main KPIs (CTR, CPC, ROAS etc.).
Planning and launching A/B Faculty of Software Engineering and
experiments. Business
People management and team specialty «Project Managment»
organization. Master`s degree
Planning and project management. 2014 - 2019
Budget and time management.

SOFT SKILLS COURSES
Ability to work in a team (offline
and remote). English course «Spring Intensive», Green
Ability to work in multifunctional Forest (Upper-Intermediate), 2019.
area. Conference «PMDay 2021 Spring», 2021.
Having good self-organization and Course «Project Management Foundations:
oriented on a result. Teams», LinkedIn Learning, 2022
Responsible for decisions made. Course "Google Spreadsheet", Genius, 2022.
Having strong analytical and critical Course «Project Manager», Genius, 2023
thinking. Course «PPC-specialist» (Google Ads), Genius,
Ready to fast learn. 2025
TOOLS
EXPERIENCE AS AMAZON PPC MANAGER
Google Ads, Google Analytics 4,
GTM
Analysis of advertising activities of competitors.
Meta Business Suit, Meta Ads
Collection of the Semantic Core.
Manager
Development of digital and launch strategies,
Amazon Seller Central, Amazon
design the account structure (Search & Display
Ads
Campaigns).
Sellerboard, Helium10
Setup, monitoring and optimization of advertising
Canva, Figma, ImagineArt
(bidding optimization, working with KWs,
MS Project, Redmine, Jira
Negative KWs, media).
Trello, KanbanFlow, ClickUp,
Maintaining daily, weekly, monthly search terms
Time Doctor
and KPIs reports, analysis of the obtained results.
MS Word, Google Docs
Analysis of KPIs and preparation of
MS Excel, Google Spreadsheets
recommendations for further development.
PowerPoint, Prezi
Preparation of the Task for a designer and
Draw IO, MS Visio, Miro
videographer, jointly developing creatives (photos,
Chat GPT
videos, texts for product listings and A+).
Slack, Google Team, Zoom
Planning and launching various A/B experiments
FreelanceHunt
to improve the effectiveness of advertising.
1C, Bitrix
Planning strategies, launching and optimization
of advertizing for Special Events (Black Friday,
LANGUAGES Prime Day).
Solving conflict cases with Amazon Support Team.
English – Intermediate / Onboarding of new Junior PPC Managers. (As
Upper-Intermediate (B1/B2) Amazon PPC Team Lead)
Ukrainian – native. People managemant and team organization. (As
Amazon PPC Team Lead)
Analysis and optimization of Amazon PPC
INTERESTS Process, preparation of Instructions for Amazon
PPC. (As Amazon PPC Team Lead)
Amigurumi crochet
Reading of books
Puzzles
Pictures by numbers EXPERIENCE AS PROJECT MANAGER
Dancing

Project management of product development,
technological equipment, product maintenance.
Work with requirements and scope of project
(collect and analyze requirements, build FBS-PBS-
WBS structure of project).
Fitting methodologies to projects (Waterfall,
PRINCE2, Scrum, Kanban).
Making estimations of projects (schedule, budget,
resourses).
Risk management (identifying, planning strategy,
control).
Regular team task-management, tracking the
critical path of the project (Jira, Redmine, Trello,
KanbanFlow);
People management (hiring, team forming, 1-on-1
meetings, solving conflict situations).
Preparing project’s documentation.
Planning and holding project communications
with stakeholders online and offline (Team-mates,
Product-managers, Outsource specialists).
Change management.
«PPC-specialist»
from Genius.Space

Natalia Bielova
«Project Manager»
from Genius.Space

Bielova Natalia