Особисті дані приховані

VICTORIA YASCHUK
OW
CONTACT PROFILE SUMMARY
[відкрити контакти](див. вище в блоці «контактна інформація») Motivated digital marketing professional with a technical background,
[відкрити контакти](див. вище в блоці «контактна інформація») analytical mindset, and a deep interest in performance advertising. I am
looking to start a career as a digital marketing specialist to apply my
Github
knowledge in analytics tand creative traffic optimization. I am ready to
Linkedin learn quickly, work with metrics, and take responsibility for results.
Telegram

EDUCATION PROJECT EXPERIENCE
2024 - 2025 Business idea for Mirelle Antivirus
TERNOPIL NATIONAL TECHNICAL Technologies for organizing and running an IT business
UNIVERSITY Developed a business idea for the digital product Mirell, an anti-
Master of Software Engineering virus assistant with five levels of protection for Windows, Mac,
2020 - 2024 Android, and iOS users.
WEST UKRAINIAN NATIONAL
UNIVERSITY Tasty Treats (Team Project)
Bachelor Automation and Front-End Developer & UX-observer [HTML/CSS, SASS, JS, Figma]
computer-integrated technologies Developed the front-end part of the website with a strong focus on
user interface logic and user journey clarity — essential
components of digital marketing performance. Gained hands-on
SKILLS
experience in how page structure, CTA placement, and navigation
Analytics: ROAS, CPA, CPI, CTR, CR, design influence conversion rates on landing pages. This project
LTV, ARPU strengthened my understanding of how UI/UX affects user
behavior and supports hypothesis testing in paid traffic
A/B testing: formulation of
campaigns.
hypotheses, preparation of creatives,
Simply Chocolate (Team Project)
analysis of results
Front-End Developer & UX-observer [HTML/CSS, SASS, JS, Figma]
Technical base: Figma, HTML/CSS,
Worked on the front-end development of a visually rich and
JavaScript, Slack, Canva elegant landing page for a fictional chocolate brand. Focused on
layout structure, responsiveness, and smooth user interaction. This
experience helped me better understand how brand visuals,
product storytelling, and design consistency influence users’
LANGUAGES perception and behavior — key insights for digital marketing
campaigns and product positioning.
Ukrainian: Native
English: Upper Intermediate