Аліна

Alina Kapusta

Phone: [відкрити контакти](див. вище в блоці «контактна інформація») (Mobile) | Email address: [відкрити контакти](див. вище в блоці «контактна інформація») |

LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація») | Address: 1135, Budapest,

Hungary (Home)

ABOUT MYSELF

I have a solid understanding of marketing principles and hands-on experience in developing and supporting
marketing strategies. I contributed to the creation and execution of a marketing strategy for Nature Nectar,
resulting in a 25% increase in brand visibility. I am skilled in digital marketing, social media management,
market research, and marketing analytics, employing a structured and data-driven approach. I create value
by supporting strategic marketing initiatives, analysing performance data, and contributing to brand
awareness and audience engagement. I am fluent in Hungarian, English, Mandarin Chinese, and Czech,
enabling effective communication with international audiences.

WORK EXPERIENCE

01/08/2025 - 31/12/2025 - UNITED STATES
INTERNATIONAL BUSINESS CONSULTANT - XCULTURE INTERNATIONAL BUSINESS PROGRAM

- Led a 5-member international team to deliver a marketing strategy for Nature Nectar, a Zambian honey
company.
- Conducted market analysis, defined brand positioning and target audience, and created a promotional plan.
- Implemented Trello, Google Workspace, and Slack to streamline collaboration and track progress.
- Improved team efficiency by 40% through clear task delegation and cross-cultural management.
- Delivered actionable marketing solutions on time, resulting in a 25% projected increase in brand visibility and
stronger market presence.
Website: https://xculture.org/

EDUCATION & TRAINING

01/09/2025 - Current - BUDAPEST, HUNGARY
BACHELOR’S DEGREE IN BUSINESS ADMINISTRATION - KODOLÁNYI JÁNOS UNIVERSITY

• Recipient of the Stipendium Hungaricum Scholarship
Field(s) of study:Management and administration , Inter-disciplinary programmes and qualifications involving business,
administration and law | Level in EQF: 6 | Website: https://www.kodolanyi.hu/

01/09/2024 - 01/07/2025 - BUDAPEST, HUNGARY
GENERAL HUNGARIAN LANGUAGE COURSES - EÖTVÖS LORÁND UNIVERSITY
Field(s) of study:Literature and linguistics | Website: https://www.elte.hu/en/

01/02/2023 - 31/07/2023 - ÚSTÍ NAD LABEM, CZECHIA
CZECH LANGUAGE AND LITERATURE ( ERASMUS+ PROGRAMME) - UNIVERSITY OF ÚSTÍ NAD
LABEM

Role: Exchange Student & Cultural Ambassador
-I achieved top grades in all courses, demonstrating strong academic performance and commitment to
learning.
- Obtained a B2 certificate in the Czech language, showcasing proficiency in communication and
understanding of the language.
-Actively participated in cultural events, promoting and representing Ukrainian culture in local and
international communities.
- Developed cross-cultural communication skills and gained valuable experience in a multicultural academic
environment.
Field(s) of study:Literature and linguistics , Language acquisition | Level in EQF: 6 | Website: https://www.ujep.cz/en/

01/09/2021 - 11/12/2023 - KYIV, UKRAINE
BACHELOR’S DEGREE IN SLAVIC LANGUAGE AND LITERATURES (INCLUDING TRANSLATION),
PRIMARY- CZECH- KYIV NATIONAL LINGUISTIC UNIVERSITY

Role: Student Leader & Active Participant
As the chairperson of the Electoral Committee, I successfully managed the tasks of six team members and ensured a
fair and transparent election process.
- Acted as Head of the Environmental Department within the student government, coordinating initiatives
and promoting sustainability on campus.
- Participated in several training sessions for the Czech language, enhancing language proficiency and
academic skills.
- Attended Chinese language classes at the Confucius Institute, where they acquired a foundational
understanding of the language.
-As a member of a focus group, I contributed to the updating of the Czech Language and Literature curriculum,
providing feedback to enhance academic programmes.
Field(s) of study:Humanities (except languages) not further defined , Literature and linguistics , Language acquisition |
Level in EQF: 6 | Website: https://knlu.edu.ua/en/

LANGUAGE SKILLS

Mother tongue(s): UKRAINIAN

UNDERSTANDING SPEAKING WRITING

Listening Reading Spoken production Spoken interaction

CZECH B2 B2 B2 B2 B2

ENGLISH B2 B2 B2 B2 B2

HUNGARIAN B1 B1 B1 B1 B1

CHINESE B1 B1 B1 B1 B1

SKILLS

Soft- skills
Analytical Thinking | Problem-Solving | Communication Skills | Attention to Detail | Time Management &
Organization | Critical Thinking | Adaptability & Flexibility | Leadership & Initiative | Creativity

Hard- skills
Digital Marketing & AI Ads | Marketing Automation & CRM AI | Marketing Research | Analytics & Reporting |
SEO / SEM | AI Content & Copywriting Tools | Data-Driven Marketing | Project Management
CONFERENCES & SEMINARS

09/10/2023 - 01/12/2023 Ukraine
USAID Training on Technologies for Developing and Launching Youth Entrepreneurship

26/01/2024 - 04/03/2024 China
Training "The Charm of Tianjin: Its Economy and Society" , Tianjin Foreign Studies University

01/12/2025 - 01/02/2026
Google Digital Marketing & E-commerce Professional Certificate

ACHIEVEMENTS

key achievements

-Led a team of 5 in the X-Culture project , improving workflow, fostering cross-cultural collaboration, and
increasing team productivity by 20% while developing a marketing strategy for Nature Nectar.
-I made a significant contribution to a social enterprise project, gaining practical experience in marketing and
community-focused strategies.
-Participated in USAID Youth Entrepreneurship and Tianjin University seminars, enhancing skills in
entrepreneurship and global business
-Awarded the StipendiumHungaricum Scholarship; achieved top grades during the Erasmus+ exchange in
Czechia and obtained a B2 certificate in Czech.