Особисті дані приховані

YULIIA HONCHAROVA
Digital Marketing Specialist

[відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація») http://t.me/IuliaGoncharova

SUMMARY

Digital marketing specialist with hands-on experience in growth marketing, brand development and SaaS
and fashion industries. I drive product-focused strategies that boost visibility, acquire users, and convert
demand into results through multi-channel campaigns. Skilled in performance analysis (GA4, GSC,
SimilarWeb), market research, social media, SEO/ASO, copywriting, paid acquisition, and email marketing.

SKILLS / TOOLS

■ GA4, GSC ■ SimilarWeb ■ Strategic Thinking
■ Social Media & Email ■ Notion, Asana ■ Data Analysis & Growth Strategy
■ SEO, ASO, PPC ■ Serpstat ■ Cross-functional collaboration
■ Competitor Analysis ■ Product Fruits ■ Adaptability & Problem Solving
■ A/B Testing ■ WordPress, Lovable ■ Time Management
■ Content & Copywriting ■ Canva, Slack ■ Entrepreneurial Mindset
■ Google & Meta Ads ■ Linkedin, Telegram ■ Project Management
■ Clickup, HubSpot, Jira ■ Google Docs ■ Getting Things Done (GTD)

EXPERIENCE

Digital Marketing Specialist 2025 – Jan 2026
Asolytics – Fractal (Netpeak Group)

■ Increased organic traffic by 32% through SEO multichannel content strategy
■ Conducted competitive analysis of 10+ competitors and developed a strategic roadmap
■ Redesigned landing pages to improve user experience and conversion
■ Optimized user activation by +13% through onboarding and emails (Product Fruits)
■ Collaborated with product/dev teams on the roadmap implementation
■ Defined KPIs, analyzed performance & delivered weekly reports

2022-2025
Social Media & Content Manager (Freelance)
Stylist Natali Goncearova

■ Executed a comprehensive digital marketing strategy, increasing follower base by over 70,000
■ Formulated and launched a complete product matrix, including digital courses and offline services
■ Surpassed key performance indicators, resulting in sales of over 2,000 courses
■ Managed a Telegram community and implemented effective communication strategies
■ Wrote social media content to increase engagement with customers

Founder & Brand Manager (Clothing Brand) 2018-2022
The Dream Clothes

■ Founded and scaled clothing brand from 1,500 UAH investment to 3.5M UAH turnover
■ Oversaw financial planning, budgeting, and resource allocation for sustainable business growth
■ Led team of 12, build strong relationships with manufacturers and key partners
■ Executed marketing strategy, social media management and content creation
■ Averaged 300 units sold monthly through optimized conversion strategy
■ Conducted market analysis and customer segmentation to guide product and pricing decisions
Senior State Auditor 2013-2018
State Financial Inspectorate

■ Performed financial audits for institutions, ensuring accuracy and regulatory compliance
■ Managed comprehensive financial documentation and reporting

EDUCATION

Digital Marketing Course 2025
Choice 31
Targeted Advertising Course 2024
Genius.Space
Project Management Certificate 2023
Google
Master's Degree in Banking 2011-2013
Kharkiv National University of Economics (KhNEU)
Bachelor's Degree in Finance and Credit 2007-2011
Kyiv National Economic University (KNEU)

LANGUAGES

English: Upper-Intermediate (C1)
Ukrainian: Native
Bulgarian: Intermediate