Кристина

Ivanova Krystyna

Contact details: Kyiv
Phone [відкрити контакти](див. вище в блоці «контактна інформація»), E-Mail: [відкрити контакти](див. вище в блоці «контактна інформація»)
Education: Higher, specialty psychotherapist and practical psychologist (diploma with honor)
Salary: 200 000 UAH
Additional information: PC skills: Windows, Word, Excel, etc., category “B” driver's license, driver. experience 20 years, English language (C1, fluent), winner of the Sandoz-Academy for talented employees “Pangastro Project”

Work experience:
From 1.07.2022 to present
Marketing Manager manager Rx PRO-pharma – URGENT Department
(Team Lead: 6 Product Managers)
Therapeutic areas: Traumatology, Neurology, General Medicine, Gastroenterology, Pediatrics, Proctology, Surgery
Key Responsibilities:
• Development and execution of strategic and tactical sales plans, portfolio budgeting
• Identification and management of key promotional channels: medical representative visits, pharmacy chains, medical conferences, and projects
• New product scouting, development, and successful market launches
• Portfolio and brand performance analysis; implementation of growth strategies to increase market share
• Project creation and execution in alignment with business objectives
• Team leadership: training, motivation, and professional development of Product Managers
• Creating a supportive environment for career growth and team engagement
• Close collaboration with key opinion leaders (KOLs) and experts
• Analysis of clinical guidelines and sourcing reliable, evidence-based medical information
Leadership Style:
• Coaching-based, partnership-oriented leadership
• Emphasizing open communication, team synergy, and individual empowerment
Personal Strengths:
• Self-motivated, highly organized, able to manage multiple projects simultaneously
• Strong sense of responsibility and ownership

From 18.02.2020-1.07.22 Product manager Rx PRO-pharma (working with original brands)

KEY RESPONSIBILITIES:
• Define the priority business opportunities and elaborate annual strategic marketing plans for the assigned brands;
• Plan the supply and demand for the products, prepare marketing plans and accurate forecast
• Build the strategy and tactics of the product implementation along the cycle including pre-launch market research and launch activities development
• Plan and control brand budgets, sales and profit
• Ensure support of key opinion leaders and specialists in the medical field for company marketing activities
• Prepare presentations, training programs, conduct training sessions for promoted products for Field Force Team
• TV-promotion

From 28.05.2019 to 17.02.2020 Hyalual (Yuria Pharm) hold position FFM.
Responsible for:
1. Ensuring the implementation of the plan in the entrusted territory
2. Active participation in the development of strategies and tactics, and timely adjustment of the strategy, if necessary
3. Implementation and monitoring of strategy in the field
4. Development and conduct of internal training courses for field force (visit technique, field work, analysis of difficult clients, negotiations skills, analysis and hold of objections)
5. Direct participation in the selection, adaptation, motivation and development of staff
6. Communication with key clients, trainers, speakers, decision makers
7. Interaction and coordination with the marketing service, development and analysis of the effectiveness of marketing activities

From 22.01.2018 to 27.05 2019 Nobel (brand manager Rx)

1. Development of short-term and long-term strategy and tactics for its implementation by products
2. Sales forecast and sales plan implementation
3. Analysis of markets and competitors
4.Training staff at various levels
5. Create presentations (internal and external)
6. Organization of events (webinars, congresses, round tables)
7. Collaboration with KOL and key clients
8. Development of promotional materials
9. Press Publications
10. Budget allocation and management
11. Market launch of new products

From 24.06.2016 to 21.01.2018 Sandoz (regional manager) subordinated to 12 people
1. Setting, monitoring and control of tasks by the team for the implementation of qualitative and quantitative KPI
2. Selection, training and motivation of employees, timely closing of vacancies
3. Organization and holding events in the region
4. Budget planning
5. Collaboration with KOL and key clients
6. Participation in tender and budget purchases
7. Preparation of reporting documentation

From 11.03.2016 to 23.06.2016 Sandoz (senior medical representative)
1. Assistance to the regional manager in adapting and training new employees
2. Consolidated collection and synthesis of information for reporting
3. Coaching and mentoring new employees
4. Speaking at events as a speaker
5. Participation in tender and budget purchases (Onco institute, institute Strazhesko, Institute of Traumatology)
6. Conducting trainings and on-board theory for employees all over Ukraine
7. Writing scientific material, articles together with opinion leaders (Institute of Traumatology)

From 3.06.2015 to 10.03.2016 Sandoz (medical representative)
1. Implementation of the sales plan and dynamic penetration in the entrusted territory (institutes)
2. Conducting group presentations in pharmacies and five-minute sessions with doctors
3. Compliance with business activity
4. Enforcing Launch Plan
5. Listing drugs in key locations
6. Participation in events, conferences
7. Development of customers in the territory

From 15.11.2013 to 3.06.2015 Nobel (medical representative)
1. Search, establishment and maintenance of relations with doctors of medical institutions, pharmacy chains in the entrusted territory;
2. Organization of presentations, lectures, conferences;
3. Systematic visits to medical institutions and pharmacy chains in the entrusted territory, work with doctors of hospitals and clinics;
4. Implementation of the sales plan;
5. Reporting and documentation
6. Participation in social projects
7. Implementation of marketing activities and tracking the activities of competitors

From 16.02.12 to 13.11.13 Delta Medicаl (medical representative)
Обязанности:
1. Visit to pharmacies
2. Conducting presentations and round tables
3. Promotion of drugs
4. Fulfillment of the sales plan and objectives for the promotion of products
5. Reporting
6. The regular expansion of the customer base