Євгеній

YEVHENII [відкрити контакти](див. вище в блоці «контактна інформація»)

[відкрити контакти](див. вище в блоці «контактна інформація»)

DEKUNOV Varna, Bulgaria

EXPERIENCE

ABOUT ME Marketing Lead – Indie Game Project

(Freelance/Part-Time, 2023–Present)
Marketing Specialist with a Master’s in
Sole QA Tester for a point-and-click adventure game (PC) in development. Tested game
Marketing and freelance experience in
builds from Developed and executed a marketing plan for an unreleased point-and-click
promoting indie games and digital adventure game, working closely with the development team from early production
content. Combines formal marketing through demo launch preparations.
knowledge with a passion for video Experience managing social media platforms (Twitter, Instagram, Facebook) for a game
games to drive community growth and project, including content planning, posting, and audience engagement.
player engagement. Skilled in social media Experience setting up and moderating a Discord server for a game community, including
management, content creation, and basic community management and player communication.
Created the game’s Steam store page and optimized it with compelling descriptions,
analytics. Proven ability to develop
screenshots, and tags. Coordinated the release of a teaser trailer and set up Steam
marketing strategies for an upcoming
announcements to convert followers into wishlist additions. Achieved [XYZ] number of
game (built its online presence from wishlists in the first few months through consistent promotional efforts.
scratch) and to engage audiences through Coordinated outreach activities during Indie Cup participation, including communication
creative campaigns. Now seeking to with reviewers and evaluators, and organized play sessions of the game for feedback and
leverage these skills in a gaming or tech assessment purposes.
company, creating buzz and building Indie Cup Participation: Promoted the game’s entry into Indie Cup Ukraine 2023, where it
brand loyalty. earned two award nominations. Utilized this recognition in marketing materials (social
posts, website updates) to boost credibility and interest in the project.

SKILLS Freelance Digital Marketing Consultant
Self-Employed (2020–2022)
Digital Marketing: Social media marketing (Instagram, Provided freelance support in social media and content marketing for small projects and
Twitter/X, Facebook), content marketing, community
indie creators, including content planning, posting, and basic growth strategy execution.
management (Discord, Steam Community)
Gained hands-on experience with audience engagement techniques, branding consistency,
and basic SEO principles through practical application and self-directed learning.
Learned and tested paid advertising fundamentals by launching small-scale test campaigns
Strategy & Analytics: Marketing strategy planning,
on social media platforms, focusing on audience targeting, creatives, and performance
audience research, SEO basics, Google Analytics,
data-driven campaign optimization analysis.
Learned to adapt quickly to different domains: from promoting a game to marketing a retail
product, gaining versatility in marketing approaches. Demonstrated self-management and
client communication skills while juggling multiple projects.
Content Creation: Copywriting for blogs and social
posts, basic graphic design (Canva, Adobe Photoshop),
video editing fundamentals for trailers/teasers
EDUCATION
Master’s Degree in Marketing, Igor Sikorsky Kyiv Polytechnic Institute (KPI), Ukraine —
Advertising: Familiar with Facebook Ads and Google Expected January 2026
Ads platforms, budgeting and targeting, A/B testing of Thesis focus: Digital Marketing Strategies for Niche Communities (case study included
ad creatives gaming communities and indie game promotion).
Bachelor’s Degree in Marketing, Igor Sikorsky Kyiv Polytechnic Institute, Ukraine — June
2024
Gaming Platforms: Experience with Steamworks for
store page setup and optimization, understanding of Notable projects: Developed a marketing plan for a hypothetical game launch as a
gaming communities and influencer outreach
capstone project, applying market research, SWOT analysis, and budget planning. Received
highest marks for the project.
Project Management: Campaign planning and Professional Development: Constantly staying updated with online marketing trends
scheduling, using tools like Trello or Notion to and tools. Completed self-paced courses on HubSpot Academy (Content Marketing) and
organize content calendars, collaborating with Google Analytics. Attended 2023 Game Marketing Conference (online) to learn best
developers/designers to align marketing with
development milestones
practices in game community building. (Note: no formal certifications yet, but actively
learning cutting-edge marketing practices.)

Soft Skills: Creative thinking, communication,
LANGUAGES
organization, adaptability to trends (staying updated
Ukrainian
on gaming and social media trends), bilingual (native)
communication (can create content in English and
Ukrainian/Russian as needed)
English
(professional reading/writing,
conversational speaking)