Аліна

Alina Herasymchuk
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація») ​​ Email: [відкрити контакти](див. вище в блоці «контактна інформація»)​ Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)

EDUCATION AND AWARDS

National University of Water and Environmental Engineering, Ukraine
Master’s Degree — Transport Technology Sep 2012 – Feb 2018
WSB University, Poland
Master’s Degree — Economics & Marketing Mar 2021 – Mar 2023

TECHNICAL SKILLS

-​ Languages:​ ​ ​ English, Ukrainian, Polish, Russian
-​ Certifications:​ ​ Google Search Ads, Google Ads display, Google Analytics 4
-​ Work applications:​ ​ Microsoft Office 365 (e.g. Microsoft Office, Excel, PowerPoint, Slack,
etc)
-​ Marketing and media: ​ DV360, Facebook Ads manager, Google Ads, SA360, GA 4, GTM

PROFESSIONAL EXPERIENCES

Campaign Manager Apr 2023 – Present | Vancouver, BC​

-​ Led cross-platform paid media campaigns across Meta, Google, Pinterest, Video, Display, and
Search with budgets exceeding $200K+.
-​ Planned, launched, and scaled multi-platform campaigns, driving a 30% year-over-year increase
in conversions.
-​ Owned campaign optimization, pacing, forecasting, and performance reporting for leadership
stakeholders.
-​ Partnered closely with creative and marketing teams to align messaging, visuals, and audience
strategy.
-​ Delivered data-driven insights and recommendations to maximize efficiency and ROI.

Google Ads Campaign Strategist, Mar 2021 – Mar 2023 | Warsaw, Poland

-​ Managed end-to-end Google Ads campaigns across Search, Display, and YouTube with monthly
budgets of €1K–€15K.
-​ Executed daily campaign setup, optimization, monitoring, and reporting.
-​ Provided strategic guidance on media planning, audience segmentation, and bidding strategies.
-​ Collaborated with creative teams to align messaging, visuals, and targeting.
-​ Maintained strong client relationships through consistent communication and performance reviews.

HOBBIES
-​ Certified Yoga Instructor (RYT 200) - Completed 200-hour Yoga Teacher Training, regularly practice
classes focused on mindfulness, movement, and mental clarity.
-​ Running – Passionate about long-distance running
-​ Travel - Enthusiastic about cultural exploration