Marharyta

MARHARYTA HIEHA

Performance Marketing Specialist | Meta Ads | Creative Strategy

[відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | linkedin | Warsaw, Poland (Remote)

SUMMARY

Performance-oriented Marketing Specialist with 3 years of experience in Meta Ads, working
with Ukrainian and international markets (Europe, Asia, MENA). Specialized in building
end-to-end paid media strategies: from market and audience research to creative direction,
launch, optimization, and scaling. Strong focus on performance metrics, creative testing, and
data-driven decision-making. Experienced in collaborating with design, product, and sales
teams to improve funnel efficiency and growth.

WORK EXPERIENCE

Kontramarka.ua - Paid Media / Targetolog

| 2025 - 2026

●​ Managed high-volume Meta Ads campaigns for an event ticketing platform, launching
and optimizing 10+ advertising campaigns daily.
●​ Worked with large advertising budgets, monitoring key performance metrics (CPL,
CPA, CTR, conversion rate ect.) and ensuring efficient budget allocation across
multiple campaigns simultaneously.
●​ Continuously optimized campaigns based on performance data: adjusted audiences,
creatives, placements, and bidding strategies to improve efficiency and scalability.
●​ Oversaw campaign performance in real time, quickly reacting to underperforming ads
and reallocating budget to high-performing assets.
●​ Collaborated with creative and marketing teams to align ad messaging with events,
demand peaks, and business objectives.
●​ Ensured stable campaign performance in a fast-paced environment with frequent
launches, tight deadlines, and high financial responsibility.

TerraPromo Agency - Meta Ads Specialist / Creative Strategist​
| 2024 - 2025

●​ Developed and executed paid media strategies for Meta and TikTok Ads, covering
market research, audience segmentation, creative testing, launch, optimization, and
performance analysis.
●​ Conducted in-depth market, competitor, and audience research to identify
high-potential segments, product positioning, and creative growth opportunities.
●​ Created data-driven creative briefs and moodboards for designers,translating
analytical insights into clear visual direction and messaging hypotheses.
 ●​ Managed the full campaign lifecycle: strategy, creative production, A/B testing,
optimization, scaling, and performance tracking.
●​ Prepared monthly and annual performance reports, providing insights, key metrics
analysis, and actionable recommendations for scaling campaigns.
●​ Collaborated with cross-functional teams (design, marketing, business) to improve
funnel efficiency and align paid media strategy with business goals.​

Line Media - Facebook Ads Specialist​
| 2022 - 2024

●​ Contributed to the development of marketing and content strategies for a large
international brand.
●​ Participated in building and optimizing a full marketing funnel and customer journey,
aligning marketing, product, and sales communication.
●​ Conducted competitor and market analysis across 22+ regions (Europe, Africa,
MENA) to identify growth opportunities and adapt strategies to local markets.
●​ Managed influencer collaborations: creator briefing, content review, and alignment
with brand positioning and campaign objectives.
●​ Improved brand engagement by testing new content formats, audience segments,
and copy variations based on performance data.

LANGUAGES

●​ English - Intermediate | Ukrainian / Russian - Native​

TOOLS

Advertising & Analytics: Meta Ads Manager, TikTok Ads Manager, GTM, Google Ads,
GA4, Looker Studio, Google Sheets, Ahrefs, SimilarWeb, Google Trends, Meta Ads Library,
TikTok Creative Center

Creative & Content Production: Notion, CapCut, Captions, Canva, Miro, Pinterest,
ChatGPT, Midjourney / Leonardo AI

Automation & Communication: Mailchimp, Apix-Drive

EDUCATION

Precarpathian National University - Bachelor's Degree in Tourism

| 2015 - 2019