Павло Ветеран

Pavlo Kolesnyk
cell .: [відкрити контакти](див. вище в блоці «контактна інформація»), e-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)
Date of Birth: November 1981
Place of residence: Kiev
Marital status: single, have daughter.

Education

2004 June – Master of International informational systems and technologies in Kiev Institute of International Relations, National Taras Shevchenko University.
Qualified as: International analyst.
2004 June - Translator (English), in Kiev Institute of International Relations, National Taras Shevchenko University.
2003 June - Bachelor of International Relations,
in Kiev Institute of International Relations, National Taras Shevchenko University.
Advanced studies in Public Relations, Mass Communications and Social Psychology guided by the top Ukrainian specialists (Georhiy Pocheptsov etc.)
2004 May - Military psychologist and educator (political officer),
Military Institute of National Taras Shevchenko University.
Work experience
Company
Position/Responsibilities
Period

Marketing Manager
3600 Marketing for Ukraine, Kazakhstan, Moldova, Uzbekistan, Armenia

02.2025 – 08.2025

Deputy Commander of the Self-Propelled Artillery Battery
of the Anti-Aircraft Missile Artillery Division
Defending Ukraine from invasion
09.2023 – 01.2025

Marketing Manager
Brand launch and development in Ukraine and Kazakhstan.
3600 Marketing Support:
General Marketing / Events:
• Quarter and annual planning | budgeting | reporting
• Management and execution of all the local and global brand campaigns in Ukraine: Media (OOH, online, digital, print); PR, In-store.
• Sport Marketing Initiatives: Sport Partner of the Ukrainian Running League 2018-2019.
Brand’s in person participation over 15 mass Runs as well as presentation on Expos around the country. Totally over 100K in person contacts with the participants
• Adaptation of the global campaign for gaining local brand awareness by signing of world-known boxer Vasiliy Lomachenko. Localization approval | Athlete signing | Local photo and media production | Implementation by channels: OOH, in-store, digital, online etc.
• Personal signings for the brand: Vasiliy Lomachenko, Anna Rizatdinova
• Numbers of store grand openings in fitness event format with the participation of celebrities. As well the after-fight in-store press conference | autograph sessions | Rope jump challenge etc. for better media coverage
• Regular UA Workout club sessions with Khomytsii Pro – local well-known trainers’ team
• Channels’ marketing content support
Retail:
• Core office staff training on the key brand’s standards, operations and document flow (for Product Trainer, VMs)
• Visual merchandising standards adaptation and implementation
• In-store communications: complete cycle of planning | images preparations | production, POP, POS materials
• Pop-up store managements during the event in terms of equipment, staff, assortment, logistics etc.
Wholesale clients
• Sell-in sessions | Planning | Budgeting of WS support
• In-store seasonal graphics change. Product images management
SMM
• All the brands’ social media pages’ management including copywriting, adaptation, Q&A etc.
Translation and adaptation into Ukrainian of all the materials: press releases, campaign materials, advert texts, technologies cards etc.
And much more…
10.2017 – 06.2022

Marketing Manager
Planning, management and execution of all advertising campaigns of the brand in Ukraine: Media (TV, online, digital, print); Special events; PR.
Marketing support for wholesale clients: visual merchandising, product catalogs localization, adaptation of seasonal graphics. Creation and carrying out of brand’s joint promotions.
Translation and adaptation of informational materials: press releases, campaign materials, advert texts, tech sheets, etc.
As well:
Team building events;
Charity and sustainability actions within the company.
04.2011- 11.2014

Ministry of Youth and Sports of Ukraine
All-Ukrainian Center
of physical health
Sport for All

Head of marketing department
(Advocacy work dept.)
3 person’s department management.
• Organization and holding of nationwide activities and programs that promote physical activity and sport.
• Information support of a network of centers of activities "Sport for All" (site of the Ministry, the media).
• Development of information and methodological materials.
Work with partner and sponsor organizations, the Ministry of Ukraine for Family, Youth and Sports.
International cooperation with organizations network «Sport for all»
12.2008-02.2010

ToyDiKo Ukraine
Mattel Inc. representative in Ukraine.
(Barbie, Fisher-Price, Hot Wheels)

Brand Manager for Hot Wheels
Planning, products pre-order / order procedures, replenishment.
Management and carrying out of all brand campaigns in Ukraine: media (TV, Print, digital); special events.
Wholesale marketing support.
Joint promotions.
In addition:
Adaptation of TV commercials, development of product catalogs, writing articles, scripts for active and competitions. Reporting to the stakeholders and the European Mattel office.
08.2007-
10.2008

Languages

English - Upper Intermediate (huge experience in written translation and adaptation of marketing materials);
Ukrainian - native;
Russian - fluent.

Driving license cat. B.

Additional Education:

Business training program Technologies of Sales and Customer Service of Business-Master Corporation in 2008. Business Coach: Vitaly Kirichek
Trainings Let's Talk, Let's Coach, Time management in terms of Career Skills Development Program within PUMA

Personal:
Left Handed.
Creative, quick learner.
Able to work independently.
Responsible.
Pedantic.