Павло Ветеран

Pavlo Kolesnyk
Kyiv, Ukraine
[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація»)

PROFESSIONAL SUMMARY
Marketing and Brand Management professional with 15+ years of experience in international marketing, brand localization, PR and integrated marketing campaigns.
Proven track record in launching and developing global brands in regional markets, managing multi-channel campaigns (TV, digital, OOH, retail marketing) and building strong partnerships through sports marketing and event marketing.
Experienced in cross-functional team leadership, marketing strategy, budgeting and marketing communications.
Former military officer with strong leadership, decision-making and crisis management experience.

CORE SKILLS
Marketing Strategy
Brand Management
Integrated Marketing Campaigns
Brand Localization
Digital Marketing
Social Media Marketing
PR & Media Relations
Sports Marketing
Event Marketing
Retail Marketing
Wholesale Marketing
Visual Merchandising
Marketing Budgeting
Marketing Planning
Copywriting
Marketing Communications
Content Localization
Stakeholder Management
Team Leadership

PROFESSIONAL EXPERIENCE
Under Armour Marketing Manager
International Sports & Lifestyle Brand
Ukraine / Kazakhstan
2017 – 2022
Responsible for marketing strategy and brand development in Ukraine and Kazakhstan markets.
Key responsibilities and achievements:
• Planned and executed integrated marketing campaigns across TV, digital, OOH and retail channels
• Localized global marketing campaigns for the Ukrainian market
• Managed celebrity partnerships including collaboration with boxer Vasiliy Lomachenko and Olympic gymnast Anna Rizatdinova
• Organized and executed 15+ national sports events and brand activations
• Generated over 100,000 direct participant interactions through sports marketing events
• Managed brand social media accounts and marketing content localization
• Implemented visual merchandising standards in retail locations
• Managed store openings and promotional retail events
• Supported wholesale partners with marketing materials and campaigns

PUMA Marketing Manager
2011 – 2014
Responsible for national advertising campaigns and marketing support for wholesale partners.
Key responsibilities:
• Planning and execution of advertising campaigns across TV, digital and print media
• Development of marketing promotions and joint retail campaigns
• Localization of marketing materials and product catalogs
• Marketing communications and PR support

Brand Manager – Hot Wheels
Distributor of Hot Wheels (Mattel) in Ukraine
2007 – 2008
Responsible for brand management and marketing activities in the Ukrainian market.
Key responsibilities:
• Product planning and inventory forecasting
• Execution of marketing campaigns and promotional events
• Localization of TV commercials and marketing materials
• Coordination with European headquarters

Head of Marketing Department
National program “Sport for All”
Ministry of Youth and Sports of Ukraine
2008 – 2010
Managed marketing and communications activities for nationwide sport participation initiatives.
Key responsibilities:
• Managing marketing team (3 employees)
• Organization of national sports promotion campaigns
• Media relations and PR activities
• Development of communication materials and informational resources
• Cooperation with international “Sport for All” organizations

Military Service
Deputy Commander
Self-Propelled Artillery Battery
Anti-Aircraft Missile Artillery Division
Armed Forces of Ukraine
2023 – 2025
Leadership role responsible for personnel coordination, operational planning and training.

EDUCATION
Master’s Degree
International Information Systems and Technologies
Bachelor’s Degree
International Relations
Taras Shevchenko National University of Kyiv
Institute of International Relations
Additional Qualification:
English Translator

LANGUAGES
Ukrainian — Native
Russian — Fluent
English — Upper-Intermediate

ADDITIONAL INFORMATION
Driving License — Category B