Катерина

Creative Marketing & B rand Manage ment
Creative marketing and brand management professional with over 6 years of experience in digital
strategy, content production, and visual storytelling.

Started career as a Project Manager, later advancing to Brand Manager leading multiple Amazon
and digital brands. Skilled in developing creative concepts, managing cross-functional teams, and
directing designers to craft cohesive, high-performing visual campaigns.

Combines analytical precision with a refined visual sense gained through work as a makeup artist,
model, and content creator. Passionate about merging creativity and strategy to build authentic,
emotionally resonant brands.

💡 Strategic mind with a creative heart — building brands that connect emotionally, perform
commercially, and look stunning.

CORE EXPERTISE
Brand Management (Amazon, Shopify)
Campaign & Content Strategy
Kate Lysytsyna Product Launch & Positioning & Creative Direction
Photo/Video/AE Briefing & Production

📍 Warsaw, Poland SEO Copywriting
Cross-functional Team Leadership
[відкрити контакти](див. вище в блоці «контактна інформація») Makeup Artistry & On-Set Styling
[відкрити контакти](див. вище в блоці «контактна інформація») Modeling for Beauty and Wellness Brands
UGC & Influencer Collaboration

SOFT SKILLS SELECTED IMPACT
Emotional intelligence & storytelling Led 150+ marketing launches/campaigns (US/EU), turning research & insights into creative
Strong visual and verbal concepts and conversion-ready assets
communication Drove +20% CTR and +15% CVR on key product pages via refreshed visuals (hero images, A+,
Leadership in creative projects short-form video) and stronger narrative
Achieved +40% search ranking uplift through keyword-based storytelling and content structure
Strategic thinking and adaptability
Built creative pipelines with designers, photographers, stylists & UGC creators; ensured brand
Team collaboration & brand empathy
cohesion from brief to delivery

EDUCATION EXPERIENCE
Private High School
Diploma Freelance Marketing Manager Develop campaign concepts, moodboards, and creative
E-com & Beauty & Wellness briefs; supervise designers and editors to ship on-brand
Nashville, TN, United States
assets (static, Reels, short-form video)
Professional Makeup 2024–Present
Translate insights into content systems: hooks, scripts, text
School overlays, thumbnails, captions, landing blocks
Warsaw, Poland Optimize copy with keyword strategy while preserving brand
voice; measure performance and iterate visuals/messaging
Collaborate with photographers, MUAs, models & UGC
CERTIFICATIONS creators; manage light productions and post-production
Advanced Digital Marketing & E-
Makeup Artist & Beauty Natural/“editorial clean” looks for shoots, UGC, and brand
commerce Strategy content; on-set touch-ups, styling coordination
Consultant
Google Digital Garage 1:1 consultations and educational content
2024–Present
Amazon Brand Management & SEO
Optimization Orchestrated visual content (listing images, Amazon
Marketing Specialist Storefront, A+, short videos) with designers; delivered +20%
Udemy
M-TAC Tactical Gear CTR / +15% CVR uplift on key SKUs
Social Media Marketing & Creative
2024–2025 Integrated high-impact keywords and improved search
Campaigns
visibility by +40%; maintained brand consistency across
Coursera
touchpoints

TOOLS & PLATFORMS Amazon & Shopify Managed 5+ international brands on Amazon, overseeing
Brand Team Lead strategy, creative direction, and performance optimization
Amazon Seller Central, Shopify, Led teams of designers, PPC experts, and suppliers to
Elysium Business Group
Helium10, Seller Board, Keepa, Canva, develop product identity and content concepts
2020–2023
Figma, CapCut, Adobe Photoshop Translated analytics (Helium10, Seller Board, Keepa) into
(basic), Google Workspace creative insights that guided visual and communication
strategy
Directed photo and video production, ensuring brand
LANGUAGES consistency and emotional appeal

English: Fluent
Ukrainian: Native Project Manager Managed cross-functional projects from concept to launch,
Russian: Native X-BET MAGNET coordinating logistics, design, and marketing teams
Spanish: Basic 2018–2020 Built relationships with suppliers, managed timelines and
Polish: Basic product pipelines for new brand development