Viktoriia

VIKTORIIA MAKAROVA
Influencer Manager with experience managing campaigns and collaborating
with content creators on performance-driven projects. Skilled in preparing
influencer briefs, coordinating placements, and supporting campaigns to meet
KPIs. Experienced in Excel and CRM systems, with a strong understanding of
social media platforms (Instagram, TikTok, YouTube, Twitch, Facebook) and
content formats. Motivated to grow further in influencer and affiliate
marketing, helping brands achieve measurable results while guiding creators
to produce engaging, natural content.

WORK EXPERIENCE
Influencer Manager (iGaming) | June 2025 – Present

📍 Kraków, Poland Managing influencer collaborations for performance-based iGaming
campaigns across multiple regions.
Telegram: @viarkmaa Preparing influencer briefs, coordinating placements, and negotiating
Email: [відкрити контакти](див. вище в блоці «контактна інформація») deliverables, formats, timelines, and budgets.
Working with different payment models: CPM (primary model), with
EDUCATION: solid knowledge of RevShare, CPA, Hybrid, and CPI models.
Andrzej Frycz Modrzewski Hands-on experience with promo codes, tracking performance and
University | Kraków optimizing influencer placements.
Organization of Film and Television Monitoring KPIs (CTR, CPM, CR, etc.), analyzing basic marketing metrics,
Production, 2021 – 2024 and maintaining reports in Excel and CRM systems.
Communicating with influencers and coordinating placements and
Social Media Marketing Course payments.
2024 Ensuring content compliance with brand guidelines, platform policies,
and iGaming regulatory requirements.
Optimizing campaigns based on performance data and insights.
SKILLS Building and maintaining long-term relationships with influencers and
Time management & prioritization partners.
Supporting content planning and creating basic visual assets.
Responsibility & deadline Bartender| 2024 – Present
management Delivering high-quality customer service in a fast-paced environment.
Managing transactions and workflow efficiently.
Canva, Lightroom, PowerPoint,
Developing strong communication, organizational, and stress-
Excel and CRM management skills.
Social media copywriting Real Estate Agency Assistant | 2023
Supporting clients throughout the property rental process.
Content creation & brand style Organizing meetings and coordinating with team members.
Target audience analysis Communicating effectively via phone and email.
Maintaining documentation and performing administrative tasks
SMM planning efficiently.
Content trends & optimization Customer Support Specialist | Ukraine | 2021
Providing customer support via phone and email.
Metrics tracking & basic analytics
Collaborating with internal teams to resolve requests efficiently.
Influencer collaboration Developing communication, empathy, and problem-solving skills under
pressure.
LANGUAGES Maintaining high standards of service and client satisfaction.
Ukrainian – Native
Polish – B2
English – A1 (beginner,
currently learning)

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