Олександра

Oleksandra Nahorna
JUNIOR MEDIA BUYER / TARGETOLOGIST (CAREER SWITCH)
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CONTACT INFORMATION: TG @ALEXAGORN / WHATSAPP [відкрити контакти](див. вище в блоці «контактна інформація»)
FROM: RIVNE, UKRAINE

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ABOUT ME Career switcher with a focus on analytics and research, with a strong motivation to
grow as a targetologist and ppc specialist in the future. Have a background in the
IT-support field, in writing technical tasks for developers, stakeholder management,
and software testing.
INDUSTRIES Information technology and services, retail, e-commerce

TECHNICAL SKILLS
GENERAL DATA ANALYSIS AND VISUALIZATION Excel/Google Sheets (FILTER, SORT, VLOOKUP,
MATCH, PIVOT TABLE, MATH FUNCTION)
Power BI
Looker Studio
Data presentation skills
PROJECT MANAGEMENT SKILLS Jira

TECHNOLOGY PROGRAMMING TOOLS SQL (basic querying, JOIN, SELECT, filtering)
MARKETING MEDIA BUYING FOUNDATION Google Analytics (beginner), Google Ads (beginner)
A/B test (theoretical concept)
Understanding of marketing Metrics (CPC, CTR,
CPM)
Facebook Ads

WORK EXPERIENCE
INVOLVEMENT DURATION: Feb 2023 - until now
Company: KTC

Role: Technical Support Engineer >> now in the role of Business Analyst inside of
company

Industry: Retail/E-commerce

Responsibilities:

●​ Evolved from documenting bug reports to architecting complex technical
requirements for developers.
●​ Analyzing technical support tickets from users by conducting a quantitative
analysis to reduce user issues.
●​ Executed end-to-end testing of software changes and new functionalities
to ensure seamless deployments.
●​ Сreating technical tasks for developers
●​ Creating BPMN diagram of complex processes for tasks
 INVOLVEMENT DURATION: Jan 2026 - until now - self-employed

Role: Targetologist (Meta Ads)

Кейс №1: Notion

COURSES
●​ Oct 2025 - Unit Economics of Growing Product 2.0 - Skillsetter
●​ Nov 2025 - SKELAR IT Analytics Intensive
●​ Dec 2025 - until now - Anton Sokolovskiy Marketing - Google Ads - YouTube
●​ Jan 2026 - Google Ads Manager - Action.Education
●​ Jan 2026 - until now - Anton Sokolovskiy Marketing - Facebook Ads -
YouTube
●​ Jan 2026 - Jan 2026 “Online course creatives that sell” - Oksana Kushnir

LANGUAGES ●​ English— intermediate
●​ Ukrainian—native
EDUCATION ●​ MS in International Economy
●​ Kyiv National Economic University named after Vadym Hetman
HOBBY ●​ Gym, painting, tennis, hiking.