Жанна

Zhanna Pitsyna
Жанна Піцина
Senior Marketplace Growth Strategist | Amazon & Etsy
Marketplace Architect | E-commerce Consultant

Location: Ukraine (Remote Worldwide)
Languages: Ukrainian, English
Executive Profile
Senior Marketplace Growth Strategist specializing in building
scalable growth systems within Amazon and Etsy ecosystems.
Expert in marketplace architecture — combining product
research, SEO infrastructure, conversion engineering, and
performance marketing into structured growth frameworks.
Focus areas:
Amazon and Etsy strategic growth
product discovery and validation
listing SEO architecture
conversion optimization
scalable advertising systems

Core Strategic Competencies
Marketplace Architecture (Amazon + Etsy)
Full-cycle store launch and scaling strategy
Marketplace positioning inside algorithm-driven
environments
Etsy niche positioning and trend-based product strategy
Amazon listing ecosystem architecture
Cross-platform growth frameworks
Advanced Product Research & Validation
Data-driven product discovery (Helium10, eRank, manual
research)
Etsy trend analysis & keyword demand validation
Competitive gap analysis
Profitability and margin modeling
Risk reduction before launch
Conversion Engineering & SEO Architecture
High-conversion listing systems (Amazon & Etsy)
Keyword cluster architecture
Etsy SEO strategy (tags, titles, semantic positioning)
Amazon backend keyword frameworks
CTR optimization via visual and structural positioning

Performance Marketing Strategy

Amazon
PPC architecture (auto → harvesting → scaling)
Search term mining
Negative keyword frameworks
ACOS / TACOS optimization
Etsy
Organic SEO scaling strategy
Listing ranking signals optimization
Keyword indexing strategy
Conversion-focused shop structure

MY PORTFOLIO
PRIMARY CASE STUDIES & STRATEGIC PROJECTS

Marketplace Architect — Registered & Built From Scratch

THE HRDWOOD (Etsy & Amazon Handmade USA)
🔗 etsy.com/shop/thehrdwoodltd
Founded and architected marketplace presence from zero —
including brand positioning, store structure, and marketplace
strategy.
Designed scalable listing SEO architecture aligned with Etsy
and Amazon ranking signals.
Built operational infrastructure supporting long-term growth
and product expansion.
Established competitive positioning within handmade wooden
accessories niche.
Results:
15,000+ total sales
Star Seller status achieved
TOP ranking for high-volume keyword “wood laptop stand”
Strong organic visibility through structured SEO strategy

DYNAMICWORKSHOP (Etsy USA)
🔗 etsy.com/shop/DynamicWorkshop
Full marketplace setup and workflow architecture from
scratch.
Designed automation-oriented operational structure
improving listing scalability.
Developed SEO-driven niche positioning within Personalized
Gifts category.
Implemented conversion-focused listing frameworks.
Results:
20,000+ sales
4,400+ customer reviews
Strong category dominance in personalized gifts niche

MY PORTFOLIO
SCALE & OPTIMIZATION SPECIALIST — STRATEGIC GROWTH
PROJECTS

Case #3 — MrEliteStore (eBay)
🔗 ebay.com/str/mrelitestore
Full technical account architecture and marketplace
infrastructure setup.
Complete restructuring of Item Specifics to maximize SEO
indexing and search visibility.
Implemented structured listing optimization framework for
scalability.
Integrated Promoted Listings (Standard + Advanced) for traffic
expansion.

Results:
Significant increase in impressions through structured ad
architecture.
Improved search ranking and organic visibility.

Case #4 — Pawtitas (Amazon Brand Store)
🔗 amazon.com/stores/Pawtitas/page/961D124E-DB4D-4A1B-8C23-
D4E42EADF6AB

Designed high-conversion Amazon Brand Store structure aligned
with buyer journey.
Created A+ Content architecture focused on visual storytelling
and conversion signals.
Conducted niche analytics to identify product gaps and
expansion opportunities.
Managed advertising ecosystem (Sponsored Products +
Sponsored Brands).

Results:
Maintained competitive BSR positions through structured PPC
optimization.
Strengthened brand authority within pet accessories category.