Danylo

Junior Media Buyer
About me
Junior Media Buyer with 2 years of experience in digital marketing

and practical experience in brand awareness and perfomance

marketing. I have strong skills in analyzing campaign

effectiveness, monitoring market trends, and the competitive

environment. I quickly master new tools and advertising

platforms. I am focused on continuous professional development

and growth of expertise in media buying.

Work experience
Danylo Petrenko PM Group
Junior Programmatic Media Buyer - iGaming July 2025 - Jan 2026
Basic e xperience in launching digital campaigns (Adpool, TrafficStars,
[відкрити контакти](див. вище в блоці «контактна інформація») DV360).

Analysis of advertising campaign effectiveness and advanced
reporting.

[відкрити контакти](див. вище в блоці «контактна інформація») / Tg: @Petrenachka Monitored market trends, conducting market and competitive
environment analysis.

Participated in the development of ideas and preparation of
[відкрити контакти](див. вище в блоці «контактна інформація») technical specifications for advertising creatives.

petrenko-42b081247/ Quality control of ad placement, as reviewing websites, ensuring
campaign type compliance, managing blacklists.


Languages Global Perfomance Group
Assistant Media Buyer - Search arbitrage March 2025 - June 2025
Polish С1
L aunched and controlled advertising campaigns in Facebook Ads
English A2 Manager

Ukrainian Native Monitored KPI achievement and performed basic campaign
effectiveness assessments.

Russian Native Developed ideas and wrote technical specifications for advertising
creatives

Skills Tested offers in different GEOs (Tier 1-3)

Used tools: tracker (Binom), anti-detection browsers (Dolphin,
Intermediate Analytical skills
AdsPower), spy services (AdHeart, Fb library)
Facebook Ads Manager

Similarweb, Semrush
PK Team
Google Analytics

FB Junior Buyer - Gambling Jan 2024 - Feb 2025
Creative development and
technical specifications for L aunched and managed advertising campaigns on Facebook

designers
Monitored KPI achievement and performed basic campaign
Basic knowledge of DSP: DV360, effectiveness assessments.

Adpool, Playbuy, Convertadv, Tested a large number of offers in different GEOs (Tier 1-3)

Traffic Stars

Creative and non-standard
Resolved issues with Facebook accounts (Risk, Policy, Reject, Ban)

thinking
Used tools: anti-detection browser (Dolphin), spy services (AdHeart,
Fb library), Google sheet, auto-fill (Nooklz)

Confident use of MS Office and
Google Tools

Market and competitor research
E ducation
Programmatic/Performance
Media Buying U ni er ity
v s WS B Merito
Master s egree
' D 2022 - 2024
Trends and design in marketing

Wyższa Szkoła Handlowa

Bachelor s egree ' D 2019-2022

Management Marketing and Sales
, ,

C ourses
Geniu s S pace
D igital arketing
M 2022

SMM: Facebook Instagram Linkedin TikTok ouTub
, , , , Y e

Setting up targeted ad ertising Facebook/ Instagram
v , Facebook

business manager

S EO

E -mail marketing: Sendpulse

C hat-bot Telegram iber WhatsApp Messenger

, V , ,

C ontent Marketing

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