Костя

KOVERHA KOSTIANTYN
[відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

PROFESSIONAL EXPERIENCE

SIMULMEDIA/SKYBEAM ​ ​ ​ ​ ​ ​ ​ ​ ​
Director of Growth Marketing (SMB/D2C) |B2B SaaS Ad-Tech ​ ​ MAR. 2024 – NOW
●​ Drove brand growth across key EU, US, LATAM markets through localized marketing strategies;
●​ Optimized paid media performance with tailored targeting and creatives, reducing CAC by 22% and boosting CTR by 28%;
●​ Partnered with retention teams to localize lifecycle communications, increasing engagement and reactivation rates;
●​ Streamlined cross-functional workflows and localization processes, cutting campaign launch time by 25%;

UVOTEAM ​ ​ ​ ​ ​ ​ ​ ​ ​
Head of Brand Marketing | B2C/B2B Ed-tech​ ​ ​ ​ AUG. 2023 – MAY. 2024
●​ Developed and implemented social media driven, growth strategies (SMM, Influencers, Media, Email, OOH) for 3
products, resulting in 20% increase in revenue in the US & EMEA markets;
●​ Created an analytics system for analyzing and gaining insights into audience behavior;
●​ Supervised a team of brand managers (2) and marketing specialists (12);
●​ Tracked and analyzed advertising costs and data across media channels, leading to an XX% saving of the budget;
●​ Collaborated with developers to introduce new solutions and enhance both the back and front end of the product;

KNUBISOFT ​ ​ ​ ​ ​ ​ ​ ​ ​
Brand Manager​/Product Marketing Manager for Testlum | B2B SaaS​ ​ ​ NOV. 2021 – AUG.2023
●​ Developed and implemented SMM, PR, SEO, Digital, Email strategies for the US market, resulting in 20% increase in sales;
●​ Created the successful GTM strategy of a new product;
●​ Managed a team of 5 marketing specialists for ensuring punctual delivery of high-quality marketing communications;
●​ Conducted in-depth market research and competitor analysis, identifying emerging trends and opportunities;
●​ Successfully collaborated with cross-functional teams (e.g., sales, product development) to create different marketing
materials (presentations, websites, social media posts, articles, merch, etc.);

METRO/MAKRO​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​
B2B Brand Communications Specialist | B2B Retail ​ ​ ​ ​ DEC. 2020 – NOV. 2021
●​ Supervised new branding strategy for all sales materials which helped to increase last page view by 158% YoY;
●​ Created SM strategy for a Meta community which lead to ER growth by 171% YoY;
●​ Managed Digital, SMM, PR, Creative agencies for achieving +102% YoY of Brand Awareness in a retail market;
●​ Developed and implemented a client service program, which expanded the CRM base for communications by 35%;
●​ Won Effie Award for Social Media campaign in B2B Category;

NEWSFRONT PR AGENCY ​ ​ ​ ​ ​ ​ ​
Senior Brand Account Executive for Danone, Nutricia, Nova Poshta | B2B/B2C FMCG JUNE 2019 – DEC.2020
●​ Coordinated large 50+ media projects for Tier 1 media;
●​ Created 5 events for 1K+ attendees with media coverage of 1M+ views (per each);
●​ Conducted annual reports and worked at yearly media spending reduction by 15%;
●​ Created and managed the process of international media crisis response across the social media;
●​ Won Effie Award for Social Media campaign in Positive Change – Social Good: Brands Category;

EDUCATION

KYIV NATIONAL UNIVERSITY OF TRADE AND ECONOMICS ​​ ​ ​ ​
Master in International Tourism​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​
​ ​ ​ ​ ​
University of West Attica in Greece hhhhhhhhhhhhhhhhhhhh dd dd ​
Erasmus+ Exchange student