Аліса

ALISA POCHERNINA
Junior Project Manager | Performance Marketing (US Market)

Location: Bucharest, Romania (Remote)

Email: [відкрити контакти](див. вище в блоці «контактна інформація»)

Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)

Telegram: @perv0zvet

English: C1 Advanced, fluent professional communication

PROFESSIONAL SUMMARY
Entry-level Project Manager in Performance Marketing with a strong academic and practical
foundation in project management and digital marketing. Completed specialized courses in
Project Management and PM tools for marketing projects. Possess solid theoretical
knowledge of Google Ads, Meta Ads, performance funnels, KPIs, and campaign structure.

Experienced in task coordination, timeline management, campaign logic monitoring, and
support of performance-driven marketing projects. Highly motivated, structured, responsible,
and ready to grow into full ownership of US-market performance projects.

CORE SKILLS AND COMPETENCIES
Project coordination for digital and performance marketing projects

Strong theoretical foundation in Project Management based on PMBOK

Understanding of Google Ads and Meta Ads campaign structure

Performance marketing fundamentals including funnels, KPIs, and budget logic

Stakeholder communication and coordination

Campaign monitoring and performance control

High autonomy, responsibility, and systems thinking
PROJECT MANAGEMENT FOUNDATION
Completed specialized Project Management courses focused on marketing and performance
projects.

Core PM Knowledge

Stakeholder management involving sponsors, clients, project manager, team members,
suppliers, partners, and authorities

Project Manager responsibilities including planning, execution, monitoring, closing, and
accountability

Project constraints including scope, time, cost, quality, as well as resources and risk

Communication management as a critical success factor

Project Management Methodologies

Traditional approaches including Waterfall and CPM

Clear understanding of when to apply Waterfall for stable requirements and Agile for flexible
environments

RELEVANT EXPERIENCE
Marketing Project Coordination (Academic and Practice-Based Projects)

Bucharest University of Economic Studies (ASE) and Independent Projects

2023 to Present

Coordinated marketing and performance-oriented projects with clear objectives, KPIs,
timelines, and role distribution

Studied and applied theoretical frameworks of Google Ads and Meta Ads, including
campaign structure, targeting logic, creatives, and funnel stages within academic and
project-based environments

Coordinated content, visuals, and messaging to ensure alignment with project goals

Prepared structured reports with insights and improvement recommendations

Simulated real-world performance marketing and project management scenarios
SMM Specialist and Marketing Coordinator

Freelance and Small Business Projects

2022 to 2024

Developed and executed social media strategies with a performance-oriented approach

Created conversion-focused copy for ads, posts, and stories

Coordinated designers and creatives to support campaign execution

Analyzed engagement and campaign results

Managed communication via comments and direct messages

Supported paid promotion activities and funnel alignment

EDUCATION
Bachelor’s Degree in Marketing

Bucharest University of Economic Studies (ASE)

2023 to Present

Additional Training

Project Management and PM Tools for Marketing Projects

Marketing and SMM, NewLook Online School, 2023

Content and Visual Strategy, Weberg

TOOLS AND TECHNICAL SKILLS
Basic theoretical understanding of Google Ads campaign structure and monitoring principles

Basic theoretical understanding of Meta Ads including funnel stages, creatives, and targeting
concepts

Knowledge of core performance marketing metrics including CTR, CPC, CPA, and ROAS

Google Workspace including Docs, Sheets, and Slides

Project coordination tools including Notion and Trello
Canva, CapCut, AI tools for creative coordination

SOFT SKILLS
Strong communication and interpersonal skills

Effective teamwork and collaboration

Critical thinking and analytical mindset

High adaptability and fast learning

Problem-solving orientation

Excellent time management and prioritization

Responsibility, ownership, and reliability

LANGUAGES
English C1 Advanced

Ukrainian Native

Russian Native

AVAILABILITY
Full-time

Remote

Available from 15:00 to 22:00 Kyiv time

Immediate start

CAREER OBJECTIVE
To grow into a full-scale Project Manager in Performance Marketing, managing teams,
campaigns, and budgets for the US market while delivering structured, measurable, and
scalable results.