Darina

Darina Kovalchuk
Senior Technical SEO Engineer / Frontend Developer with SEO Specialization
WordPress · SEO Architecture · Core Web Vitals
Rivne, Ukraine · Remote
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English: B2

Professional Summary
Senior Technical SEO Engineer with 6+ years of experience delivering production-ready websites from zero to release. Specialize in SEO-driven frontend architecture, semantic HTML, WordPress engineering, and performance optimization at code and site-structure level.
Strong background in iGaming and service-based businesses, embedding technical SEO logic directly into markup, layout, and CMS architecture before release. Own technical SEO compliance, Core Web Vitals performance, and production readiness across multiple projects.

Key Expertise
Technical SEO Engineering:
• Canonical tags, 301 / 302 redirects
• Structured data (Schema.org)
• Crawlability and indexing optimization
• SEO-friendly site architecture
• Internal linking and semantic layout
• Core Web Vitals optimization
• Page speed and rendering performance
Frontend (SEO & Performance Focused):
• Semantic HTML5
• CSS3, SCSS / SASS
• JavaScript (vanilla) for UI behavior, DOM manipulation, and SEO-related tasks
• Responsive and cross-browser layouts
• Performance-oriented markup and layout systems
WordPress Development:
• Custom WordPress themes
• Advanced Custom Fields (ACF)
• Gutenberg, Elementor, WPBakery
• WordPress performance optimization
• SEO optimization for content-heavy websites
Backend & Infrastructure:
• PHP, MySQL
• Hosting setup and deployment (cPanel)
• SSL certificates
• Production release support
Tools & Collaboration:
• Git, GitHub, Gulp
• Figma, Photoshop, Canva
• Jira, Trello, Shortcut

Professional Experience
BrainRocket — Frontend Developer with SEO Specialization (iGaming)
Nov 2024 – Present
• Develop and maintain HTML/CSS/JavaScript and WordPress-based websites for iGaming products
• Build SEO-first frontend layouts focusing on semantic markup, crawlability, and indexing logic
• Implement technical SEO directly in code: canonical tags, redirects, structured data, internal linking
• Optimize frontend performance and Core Web Vitals for production environments
• Collaborate with SEO, product, and development teams before release
• Ensure frontend quality, technical SEO compliance, and release readiness

Cadabra Studio — WordPress Developer / Technical SEO
Nov 2023 – Present
• Deliver WordPress projects end-to-end, from setup to public release
• Convert Figma designs into responsive, SEO-optimized WordPress solutions
• Implement technical SEO and performance improvements
• Maintain and optimize live production websites

617Marketing — Head of Web Development
Feb 2022 – Oct 2023 · Remote (USA)
• Led web development direction and technical decision-making
• Owned full website delivery lifecycle from concept to production
• Built and launched websites across multiple niches, including healthcare
• Defined frontend and technical SEO standards
• Approved releases and ensured performance and SEO readiness

app smart GmbH — WordPress Developer (Part-time)
Dec 2021 – Sep 2022 · Germany
• Built WordPress websites from scratch for German clients
• Delivered responsive, production-ready frontend solutions
• Ensured UX consistency and stable releases

Zefirity — WordPress Developer
Feb 2021 – Dec 2021 · Ukraine
• Developed custom WordPress themes and frontend components
• Implemented technical SEO and performance optimization

Freelance — WordPress Developer
Feb 2020 – Feb 2021
• Delivered full-cycle WordPress projects independently
• Managed hosting, deployment, and post-launch support
• Took full responsibility for quality and production delivery