Микита

Mykyta Shestakov Profile
Trade Marketing / Brand Marketing
Trade marketing and retail branding manager with 10+ years of experience in
FMCG and retail execution. Led end-to-end branding rollouts across 1,000+
stores, including high-pressure projects with tight deadlines, while optimizing costs
and maintaining brand standards. Strong expertise in retail execution, branding
standards, budget management, vendor and contractor coordination, tenders, and
quality control across large retail networks.

Employment

Branding Manager Aug 2021 - Present
Personal details MHP PrJSC, Kyiv
Worked with brand guidelines and led the branding strategy across the MHP
brand portfolio (Myasomarket, Doner Market, Nasha Ryaba, etc.), ensuring
[відкрити контакти](див. вище в блоці «контактна інформація»)
consistent execution across retail formats.
Developed layouts and technical briefs and organized branding for 1,000+
[відкрити контакти](див. вище в блоці «контактна інформація») stores across multiple formats.
Improved in-store execution consistency across formats by implementing
Kyiv, Ukraine standardized POSM deployment and audit routines.
Transformed the new store opening process (from store design to festive
Driver’s license: Category B opening) by implementing automated and standardized solutions, improving
speed, transparency, and cross-functional collaboration (CBD, Sales & Trade
[відкрити контакти](див. вище в блоці «контактна інформація») Marketing, CLC).
shetakov-79522719a Ensured on-time branding of retail stores, achieving over 95% on-time
delivery in line with store opening schedules.
Delivered a high-pressure rollout: branded 150 stores in one month by
standardizing workflows and coordinating suppliers end-to-end.
Languages Reduced costs by 15% through materials/technical optimization
Manage branding budget (planning, control, and cost optimization).
English (Upper- Designed and implemented a unified business process and regulation for
intermediate) vehicle branding, ensuring consistency, compliance, and scalable execution
across the company.
Ukrainian (Native)
Senior Branding Specialist Aug 2020 - Aug 2021
MHP PrJSC, Kyiv
Skills Supported network compliance and reduced rework by standardizing
briefs/checklists and controlling approvals
Trade marketing activities and POSM Managed contracts, invoices, and supporting documentation for branding
activities.
Vendor / contractor management Controlled compliance with branding standards and brand book requirements.
Coordinated contractors to supply the retail network with branding elements.
Budget management, planning and
cost control Client Relationship Manager Mar 2018 - Jul 2020
Advertising Agency “Nova Epokha”, Kyiv
Key account communication and Coordinated cross-functional delivery (design → production → installation) to
negotiations ensure on-time campaign launches.
Sourced and attracted new clients, developed and supported key accounts.
Planning and monitoring marketing
Managed outdoor advertising production and POSM branding projects.
project execution

Marketing performance analysis and
Marketer Jun 2015 - Mar 2018
reporting
PPR Brovarskyi (Brand “Indelika”), Kyiv
Improved in-store visibility and compliance through standardized audits,
merchandising control, and POSM availability across retail outlets.
Qualities Organized tenders and managed cooperation with BTL agencies and
advertising material suppliers.
Structured, accountable, proactive, Planned and executed trade marketing activities, managing the marketing
results-driven, stakeholder- budget and controlling execution efficiency.
focused. Developed and implemented the go-to-market concept for Indelika sausage
products (packaging, positioning, design, etc.).
Developed advertising style guidelines and technical passports for advertising
materials and equipment.
Ensured availability and proper distribution of advertising materials across the
retail network.
Organized large corporate events for 200+ participants.

Education

Master’s in Marketing 2008 - 2013
Kyiv National Economic University of Vadym Hetman, Kyiv, Ukraine