Раїса

RAI
SA
TYKHONCHYK

tykhonchykr
@ gm ai
l.com

Education
Odesа Pol
ytechnicNati
onalUni versi
ty
Special
istDegree -Marketing

PROFESSI
ONAL EXPERI
ENCE
SENI
OR MEDIA BUYER (
TIKTOK,META ADS)
AUTODOC |NOV 201
9 –PRESENT |PRAHA

•Created and appli
ed medi
a buyi
ng strategi
esto i
ncreaseROAS,CPA,and LTV.
•Managed large-
budgetad campai
gnson Ti
kTok and Meta,i
mprovi
ng bi
ddi
ng methods.
•Analyzed data usi
ng BItools,A/
B testi
ng,and user behavi
or research.
•Planned and tested ad creati
ves,worki
ng wi
th producti
on teamsto i
mproveresults.
•I
mproved conversi
on ratesbyworki
ng wi
th analyti
csand CRM teams.
•Researched markettrendsand competi
tors,usi
ng bestdi
gitaladverti
sing practi
ces.

CRM MANAGER
SAVVA LI
BKI
N RESTAURANTS |JAN 201
7 –SEN 201
9 |ODESA

•Managed customer databaseand i
mplemented audi
encesegmentati
on strategi
es.
•Developed and launched loyaltyprogramsto i
mproveRetenti
on Rateand LTV.
•I
ntegrated CRM systemswi
th marketi
ng toolsfor automated customer journeys.
•Opti
mized emai
l& SMS campai
gnsbased on engagementand conversi
on i
nsi
ghts.
•W orked closelywi
th marketi
ng & salesteamsto ali
gn wi
th busi
nessobjecti
ves.

MARKETI
NG MANAGER
AVRAMED DENTAL CLI
NIC |JAN 201
6 –AUG 201
7 |ODESA

•Created and executed comprehensi
vemarketi
ng strategi
esfor cli
nic promoti
on.
•Managed soci
almedi
a marketi
ng,contentstrategy,and brand posi
tioni
ng.
•Conducted competi
tiveanalysi
sand marketresearch to enhancemarketi
ng acti
viti
es.
•Opti
mized ad budgetsto maxi
mizecustomer acqui
siti
on effi
ciency.

EXECUTI
VE ASSI
STANT TO CEO
HEALTHY HOME LLC |JAN 201
5 –JUN 201
6 |ODESA

•Provi
ded executi
ve-
levelsupport,managi
ng busi
nessoperati
onsand admi
nistrati
vetasks.
•Handled partner relati
ons,contractnegoti
ati
ons,and eventcoordi
nati
on.