Олеся

Olesia Moroz
Communication strategy development and research. 8+ years of experience in copywriting, creating
content strategies, and creative messages. Group facilitation and non-violent communication.

[відкрити контакти](див. вище в блоці «контактна інформація») +30990396440 Київ, Ukraine, Worldwide

WORK EXPERIENCE LANGUAGES
Internal Communications Manager, English Ukrainian
Full Professional Proficiency Native
Сiklum 05/2022 - 10/2025

Organized on 30+ internal initiatives, including Wellbeing HARD SKILLS
Month: a campaign that increased program enrollment by
30% compared to the previous year.
Internal communications strategy development
Crafted company-wide communications, starting from
leadership updates to engagement and culture campaigns. Employer Branding & EVP messaging

Revamped the Internal Digest, increasing open rates by 22%. Content strategy & style guide development
Communication campaign planning and execution
Collaborated closely with HR, Delivery, and Marketing teams
to ensure consistent, aligned messaging across channels. Change management communications
Moderated company events and co-facilitated internal Group facilitation and workshop co-design
workshops to strengthen team connection and cultural
alignment. Creative and product copywriting (web, app,
social media, print)

Internal Communications Manager, SOFT SKILLS
WePlay Esports 05/2021 - 05/2022
Excellent communicator with the ability to
Conducted IC research and developed an internal connect effectively across diverse teams.
communication strategy.
Emotionally intelligent and empathetic. Quick
Contributed to shaping the company’s EVP and Employer to sense others’ motivations and needs.
Branding strategy by researching target audiences, creating Approach projects systemically and creatively,
tailored communication for DOU, LinkedIn, etc/
always seeking to understand the core before
Co-created “Bullying in esports” CSR project: messaging, taking action.
communication, and ideathon facilitation.
EDUCATION
Product copywriter, WePlay Esports Organization Change Management,
09/2018 - 05/2021
Udemy Business
Developed the Content Style Guide, a document containing 08/2023 - 02/2024
rules and guidelines to help maintain a consistent style
across all the company’s written communication. Non-violent Communication in
Took part in developing Company values: created messages Business Relations course,
for different communication channels (posters, School of NVC
presentations, posts, etc.). 09/2021 - 03/2022
Developed app and website interface texts – in one of the Internal Communication
projects, spot-on copywriting increased the click rate be 20%.
Manager course, Internal
Communicator School
Creative Copywriter VMLY&R Ukraine 03/21-08/22
07/2017 - 08/2018
Product Copywriter course,
Executed communication campaigns for major clients
including Red Bull, P&G, and Evyap. Projector Online Institute
10/2020 - 01/2021
Created copy for clients’ commercials, leaflets, social
media, and websites. M.A. in English language, Kharkiv
Generated original campaign ideas, shaped compelling National University “People’s
narratives and tailor them to the right channels. Ukrainian Academy”
9/2007 - 06/2013

ADDITIONAL INFO
I was a mentor within the Mentorplace 1.0 program
(organized by the UN Population Fund), where
I advised young professionals starting their careers.