Serhii

Hello!

My name is Serhii Muzychuk, and I am a PPC
specialist / Media buyer. I live in Rivne, Ukraine.

I work with Google Ads, GDN, Facebook, Instagram,
and Tik Tok.

Being highly motivated I become greatly inspired and
pursue my goal no matter what. I love advertising and
analytics because it gives freedom to come up with
creative angles, approaches, and ideas to reach a set
goal.

Specialized Education
- “PPC Specialist” courses at Skillme.pro
- Arbitrage + cloaking course at RichAdvert.ru

Skills: Google Ads, GDN, UAC, Facebook / Instagram Ads, Google Analytics, GTM, Cloaking,
Shopify.
Languages: Ukrainian, Russian, English.
Contacts: Skype, Telegram - @Kim41k, email - [відкрити контакти](див. вище в блоці «контактна інформація»), phone [відкрити контакти](див. вище в блоці «контактна інформація»)
LinkedIn profile.

Recent Work Experience

Golden Stream Media | 2021 - 2022

I worked as a media buyer for the company creating and promoting Shopify-based stores for
clients from the USA and Canada. Among my responsibilities:

● Creating and managing Shopify stores for clients
● Market analysis and product research
● Facebook and Tik Tok ad campaigns and optimization
● Order fulfilment
● Communication with clients
Leads Solution Marketing | 2020 - 2021

I worked for this London-based marketing agency running ads for its clients + doing eCommerce
Shopify stores and its promotion.

Shopify Dropshipping | 2019 - 2022

I’ve been into this field for around couple of months now, building and promoting Shopify-based
stores, which includes:

- Product research
- Finding suppliers and negotiations
- Building a store
- Audience research
- Generating angles and approaches
- Creating ad copies and video creatives
- Setting up and running Google Ads and Facebook Ads campaigns
- Order fulfillment

Here is one of the Shopify stores example.

Previous Work Experience | 2019

Google Ads

By using context advertising an overal deposit volume of $5.5 MLN was attracted for the
payment systems promotion. The screenshot represents only partial results as the main data is
in Excel report.

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Total spend: around $55 000.
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The drawdowns were caused by temporary blocks of advertising accounts. Max monthly
spend: $20 000. Average monthly spend: $12 000. ROAS: 120%-200%.

Google Ads Remarketing

The campaign was ran for http://vipdeposits.ru website. Rermarketing campaign was set for all
users who had not completed conversions. Soon after launch it was clear that we quickly buy
out traffic at low budgets, so after increasing the budgets, optimizing placements and bids, the
cost per conversion was decreased from $4 to $1.35.
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Google UAC

I was promoting the Dating Galaxy app. As of May 9, 2020, the total spend was $5000 with 22
000 installs.

The ROAS was 130%-140%. However, after the beginning of the COVID-19 pandemic, RUB
dropped, leading to a decrease down to 110% (as the client was paying in RUB and the ad
account was in USD).

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Facebook Instagames Tests | 2020

Quite an interesting experience with promoting quick tests like “Pick 3 Colors And We’ll Tell You
Your Most Dominant Trait or “What Does Your Sassy Road Sign Say?”. Monthly budgets up to
$30k. Below are the results of some successful campaigns.

Gambling Apps | 2019
I promoted gambling mobile apps using cloaking technology. Worked with both CPA and direct
offers with around $5000 budgets.

СРА networks - the main issue here was in attridution tracking as long as not only I was
advertising a certain app but other teams too, which led to situations when my installs and
deposit were counted towards other buyers.

Direct advertiser - a young online casino that had a complex registration process and the
owner did not set a priority to make is easier for users, who had to make a long way to a deposit
page. Therefore, over 85% of incoming traffic dropped off during the registration. Unfortunately,
there are no screenshots as all accounts were eventually blocked.

Other Activities | 2019

Additionally, I ran Facebook and Youtube campaigns for a TV channel in Norilsk, Russia,
promoted a store with online poker software as well as campaigns for Skrill, NETELLER, and
ecoPayz affiliate marketing.
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Can provide recommendations upon your request.

Thanks for your time!