Тетяна

Tetiana Yushchenko
📈
Design Lead/Creative Director (Brand & Digital)​

🌍
11 years of experience in brand, digital, and marketing design​

💬
Spaine/Europe/Remote​
Email · LinkedIn

Executive Summary
Design Lead and Creative Director with 11 years of experience building scalable brand, ​
marketing, and digital systems across IT, healthcare, beauty, retail, and consulting sectors.

I work at the intersection of design, business strategy, and growth, helping companies translate
complex ideas into clear, emotionally engaging visual languages. My strength lies in combining
strategic thinking with structured execution — from brand audits and identity systems to campaigns
and digital experiences.

Core Expertise

Brand & Visual Systems​ Marketing‑Driven Design​
Brand Identity &Brand Guidelines​ Campaign & social media design​
Visual Language Development​ Business guides & presentations​
Scalable Design Systems (digital&print) Conversion‑oriented visuals​
Retail & e‑commerce communication
Design Leadership & Process​
Design process organization​ Digital & Future Skills​
Creative direction​ Motion design​
Cross‑functional collaboration​ AI‑assisted design workflows​
Mentoring and design quality control 3D graphics (learning & applied)

Professional Experience
Brand/Marketing Designer​
MOYO — National Consumer Electronics Retail & E-commerce​
2024-2025

-​ Designed marketing visuals for large-scale retail campaigns and product launches.
-​ Adapted communication across online (web, social, digital ads) and offline (POS, retail) channels.
-​ Worked in a fast-paced, performance-driven commercial environment.
-​ Ensured visual consistency across multiple product categories.

Brand Optimization Consultant​
Utech Logistics​
2024

-​ Conducted comprehensive brand and marketing audit.
-​ Analyzed team structure and workflows to identify optimization opportunities.
-​ Delivered strategic recommendations and structural guidelines to improve brand clarity and
efficiency.
 Lead Designer ​
Moore in Kyiv — International Accounting & Consulting Network ​
2017 – 2022

-​ Led a full-scale rebrand (Kyiv’s office) within a 6-week timeline: identity, website, landing pages,
and marketing materials.
-​ Developed and maintained brand guidelines across digital and print channels.
-​ Designed performance-driven marketing visuals for Google Ads and social media campaigns.
-​ Created corporate materials (presentations, brochures, branded assets).
-​ Mentored junior designers and improved internal design processes.

Design Lead/Brand Strategy Consultant​
Freelance & Consulting​
2017 — Present

-​ Lead brand strategy and design projects for companies in IT, healthcare, beauty, logistics, retail,
and services.
-​ Conducted brand audits and communication analysis to improve clarity, consistency, and
performance.
-​ Built scalable brand systems and guidelines used by marketing and product teams.
-​ Advised founders and marketing leads on brand positioning and visual strategy.
-​ Optimized design workflows and introduced AI-assisted tools into creative processes.

Education & Development
Projector Institute — Motion Design (2024)​
Genius Marketing School — Internet Marketing (2019)​
Moore Global Network — Branding & Marketing Training (2017-2022)​
Kyiv College of Information Services & Printing — Graphic Design (2014-2018)

Industries
IT & AI · Healthcare & Wellness · Beauty · Retail & E-commerce · Finance · Consulting · Culture &
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