Ірина

Iryna Ivanchenko​
Affiliate Manager​
Spain (remote)Benidorm​
12.05.1996​
Telegram: @iryna1296​
Mail: [відкрити контакти](див. вище в блоці «контактна інформація») ​

SUMMARY
Growth & Performance Specialist with hands-on experience in customer acquisition,
funnel optimization, and business analytics.

Experienced in traffic source analysis, conversion tracking, and customer retention
improvement.

Currently transitioning into Affiliate Marketing roles, bringing strong analytical skills
and partner coordination experience.

KEY SKILLS
Customer acquisition • Funnel optimization • Traffic testing • Conversion analysis •
ROI & unit economics • Retention support • Partner communication • Performance
reporting

Tools: Advanced Excel (KPI tracking, reporting), Google Sheets (dashboards,
acquisition tracking)

PROFESSIONAL EXPERIENCE
Marketing & Business Operations Manager​
12.2021 - 02.2026

Service Business

Customer Acquisition & Funnel Support

−​ Managed customer acquisition processes across paid and organic channels
 −​ Monitored and optimized acquisition funnels to improve conversion
performance
−​ Supported traffic testing and analyzed marketing effectiveness

Performance Analytics & Financial Tracking

−​ Tracked key performance indicators including conversions, revenue, and
expenses
−​ Conducted unit economics analysis to evaluate profitability
−​ Prepared performance and financial reports
−​ Performed demand forecasting and seasonal revenue analysis

Retention & Customer Value Optimization

−​ Supported initiatives to improve customer retention and engagement
−​ Contributed to increasing customer lifetime value through service optimization
−​ Helped maintain a high-frequency customer return rate

External Partner & Supplier Coordination

−​ Communicated and negotiated with suppliers and external partners
−​ Coordinated ongoing cooperation and operational processes
−​ Supported pricing strategy discussions and supply planning
−​ Maintained long-term working relationships

Key Achievements

−​ Contributed to generating an average of 30+ new customers per month
through acquisition support and funnel optimization
−​ Maintained a high customer return rate (~60–70%) with many clients using
the service regularly

Operations & Inventory Manager​
09.2020 - 10.2021

Pharmacy Retail Network (3 locations)

−​ Managed inventory and procurement for three pharmacy branches
−​ Controlled purchasing schedules and ensured product availability
−​ Worked with 1C system for stock tracking, reporting, and accounting
−​ Prepared operational and financial reports
−​ Conducted regular inventory audits
−​ Communicated and negotiated with pharmaceutical suppliers
Crypto Market Analyst & Telegram Community Manager​
06.2017 - 08.2020

−​ Analyzed cryptocurrency market trends and token performance
−​ Prepared analytical reports for crypto communities
−​ Created and managed Telegram content
−​ Grew community audience from 2–3K to 6–7K subscribers
−​ Maintained daily analytical and engagement post

EDUCATION
Bachelor’s Degree in Marketing​
Kyiv National University of Food Technologies​
Specialization: Marketing Activities

languages​
​
Ukrainian - Native

Russian - Fluent

English - B2

Spanish - A1

INTERESTS
Gym, yoga, padel