Victoriia

Victoria Vasylenko

Product Marketing Manager (Junior / Associate)

Antalya, Turkey, open to remote work or relocation 📞 [відкрити контакти](див. вище в блоці «контактна інформація») 📧 [відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація») / Portfolio SMM- https://bit.ly/3ZnxHzz

My study project G2M Strategy https://bit.ly/4tCIvaV

ABOUT ME

Product Marketing Manager (Junior / Associate) with 8+ years of experience in social media, content
marketing, and digital product promotion. Transitioning into product marketing with formal training and
hands-on experience supporting product growth through content strategy, audience research, messaging,
and cross-functional collaboration.

Experienced in supporting product visibility, user engagement, and brand positioning across international
markets, especially in digital products and online platforms.

Strong foundation in: go-to-market strategy. messaging and positioning, customer insights and audience
research, content strategy aligned with product goals, cross-functional collaboration with marketing,
support, and creative teams, analytics and performance tracking​
Worked in multilingual environments: English, Russian, Ukrainian, Turkish.

WORK EXPERIENCE

Senior Social Media / Content Manager (Remote) Feb 2017 - Present

IT-company - DablTech LTD

Supported marketing and growth activities for 6 international digital products and platforms.

Product marketing–relevant responsibilities:

●​ Supported go-to-market execution through content strategy and launch communications
●​ Developed messaging and content aligned with product positioning and target audiences
●​ Collaborated with product, marketing, and creative teams to support product visibility and adoption
●​ Conducted audience analysis and feedback monitoring through reviews, communities, and support
channels​

●​ Created and executed 100+ product-focused campaigns, including feature promotion and brand
awareness initiatives
●​ Supported user engagement and retention through community management and lifecycle content
●​ Worked with influencers and partners to increase product awareness
●​ Monitored performance metrics and optimized content based on engagement and behavioral data
●​ Contributed to affiliate marketing and growth initiatives
●​ Increased product visibility and engagement across multiple international markets
Social Media Manager Feb 2014 - Feb 2017

Mobinyashki - E-commerce

●​ Supported digital marketing and product promotion through content and social media
●​ Created content aligned with product offers and audience needs
●​ Supported performance tracking and reporting

Freelance Social Media Marketing Specialist (Remote) May 2014 - Feb 2017

Worked on multiple freelance and project-based projects in: E-commerce, Healthcare & dental services,
Construction and real estate brands, Coaching and Personal Brands.​

TOOLS

Meta Business Suite, Creator Studio, Google Analytics (GA4), Google Tag Manager, SEMrush, Ahrefs,
SimilarWeb, YouScan, Hootsuite, BuzzSumo, Mailchimp, Trello, Notion, Slack, Google Workspace, Jira,
Figma, Canva, Adobe Photoshop (basic), CapCut / Adobe Premiere, Edits, YT create, ChatGPT,
MidJourney, Customer Development (CustDev) and hypothesis validation, Market and competitor analysis,
development of competitive positioning.Understanding and calculating unit economics, CJM, JTBD)
framework, Development of content strategy and media planning aligned with product goals, Go-to-Market
(GTM) strategy development.

EDUCATION

Kyiv National University of Technologies and Design​
Master’s Degree - Automation and Computer-Integrated Systems

Sept 2010 - May 2015

PROFESSIONAL TRAINING & CERTIFICATIONS

Netology (Online Professional Education)​
2018 - 2023

●​ Content Marketing & Media Strategy - 5 months
●​ PR in Digital: Strategy and Reputation - 4 months
●​ Head of SMM - 4 months
●​ Mobile Marketing - 4 months
●​ Internet Marketing (Middle → Senior) - 9 months
●​ Product Marketing Manager - 6 months: covered topics: go-to-market strategy. product positioning
and messaging, customer research and interviews, Lean-canvas, product lifecycle marketing,
market and competitor analysis, budgeting

LANGUAGES: English - B2; Turkish - B2; Russian - Native; Ukrainian - Native

REFERENCES: Available upon request.