Артем

Marihun Artem

25 years

Remote / Worldwide

[відкрити контакти](див. вище в блоці «контактна інформація»)

[відкрити контакти](див. вище в блоці «контактна інформація»)

Telegram: @Artem_M333

[відкрити контакти](див. вище в блоці «контактна інформація»)

My portfolio website: loomind.net

SUMMARY

Retention & CRM Automation Specialist with a strong technical and sales background
and a focus on maximizing LTV. Expert in architecting complex automated workflows using
Customer.io and SendPulse. Proven track record in iGaming and EdTech niches,
combining technical implementation with a deep understanding of sales psychology and lead
management. English C1.

HARD SKILLS

Customer.io: Planning and executing broadcast campaigns, automated workflows, and
behavioral segmentation based on user data in iGaming.

SendPulse: Building automated funnels for EdTech, including email sequences, chatbots, pop-
up forms and landing page creation. End-to-end ecosystem setup: from lead magnet to
automated nurturing and payment integration.

OneSignal: Retention-focused push strategies with automated re-engagement flows.

A/B Testing & Optimization: Systematic testing of subject lines, preheaders, and content
layouts to maximize Open Rates and CTR.

CRM Management: Setting up sales pipelines and lead logic in Zoho CRM and
SendPulse CRM.

Figma: High-level proficiency (UI/UX layouts & ad creatives).

Integrations & Analytics: Building automated workflows and data synchronization via
Make and Webhooks. Full-cycle development in Weblium and advanced reporting in
Google Sheets.

EDUCATION & TRAINING

Master’s Degree in Agri-Engineering | NULES (Kyiv)

Email Marketing & Deliverability Specialist | SendPulse

Online Course Creation & LMS Management | SendPulse

Telegram Chatbot Development | AdsQuiz

Online Course Producer | Yan Voskresenskyi

Professional Sales Training | Andriy Krupkin & Ihor Sandyk
 EXPERIENCE
Marketing Automation & CRM Freelance | Dec 2024 – Present

Full-scale marketing ecosystem setup for EdTech and Services. Developed end-to-end sales
funnels: from high-converting landing page design in Figma to technical assembly in SendPulse.
Configured online course platforms (LMS), launched Telegram and Instagram chatbots,
integrated payment systems, and automated CRM pipelines with analytics tracking.

Tech stack: SendPulse, Figma.

CRM Retention Manager | Retenza (iGaming Agency) | Nov 2024 – Sept 2025

Managed CRM and retention strategies for multiple international iGaming brands simultaneously
to drive LTV and reduce churn. Orchestrated advanced event-driven workflows and complex
behavioral segmentation in Customer.io for personalized user journeys. Developed automated
multi-channel communication flows, including push notifications via OneSignal. Conducted
systematic A/B testing of messaging and layouts to optimize performance metrics and ensure
data-driven growth across all managed projects.

Tech stack: Customer.io, OneSignal, Figma.

B2B Sales & Account Management | 2021 – 2024 Eltra Trade, Agrofirma Pole,
Agri-Engineering

Managed full-cycle B2B sales and high-ticket negotiations in international and local markets,
successfully closing deals exceeding €10,000+. Actively contributed to the optimization of
business processes by providing technical feedback for Zoho CRM customization and pipeline
improvements. Focused on building long-term client relationships and maintaining meticulous
CRM hygiene to ensure data-driven lead management and sales growth.

Portfolio & Case Studies
A comprehensive collection of my work, including Customer.io automation maps,
Figma layouts, chat-bots structures and complex CRM integrations: Google disk

(https://drive.google.com/drive/folders/1z8zZQxF8LsboEWOEgV9sEnl8HtIZ8l_k?usp=sharing)