Ірина

Iryna Pylypchuk
[відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | @wjxy_89

Portfolio

https://drive.google.com/drive/folders/1GTm11n4g5JMkhytOrJfhG3O6DPAOV6ad?usp=sharing

Summary

Hello! I'm a content writer with over 5 years of experience creating engaging, SEO-friendly content and
optimizing websites.
• Grew AI-driven pages by 100-250 clicks/month. It boosted session time from 55s to 5 min.
• Managed interview pages, securing top 3 rankings with 5-8K clicks/year.
• Wrote 300+ guest posts, which improved SERP rankings by 10-30%.
• Helped to improve mobile optimization. It led to faster loading speed and lower bounce rate.
• Skilled in SEO (Ahrefs, Surfer SEO), CMS (WordPress), and design (Canva, Figma).
• Languages: English (Fluent), Ukrainian (Native).

Experience

Spendbase | Copywriter

Feb 2025 – Present
• Researched and identified targeted keywords using Ahrefs and Keywordtool.io.
• Wrote and published a case study highlighting real business results.
• Suggested new blog topics to keep content fresh and interesting.
• Updated older blog posts which increased website visits by 15%.
• Used AI tools (ChatGPT and Claude.ai) to quickly produce over 50 helpful guides on different
tools.
Tools: Google Suite, Ahrefs, Keywordtool.io, ChatGPT, Claude.ai, WordPress, Canva, Google
Workspace (Docs, Sheets, Drive, Slides), ZeroGPT, Copyleaks, CopyScape.

YouTeam | Content Writer

Dec 2021 – Jan 2025
• Created and optimized AI-driven pages, which achieved monthly growth of 100-250 clicks.
• Maintained interview question pages, consistently in the top 3 for growth and performance since
February.
• Interview question pages received ~5-8K clicks each over 12 months; 4 pages are currently in the
top 10, both globally and in the U.S. (200-700 clicks/month).
• Average engagement per session for interview questions increased from 55 seconds to 5
minutes.
• Replaced banners with custom designs across 356 articles for a more polished look.
• Overhauled and reduced WordPress tags from 490 to 65, which improved site organization and
SEO performance.
 • Designed infographics to improve the visual appeal and user engagement of blog posts.
• Updated and rewrote older blog posts to align with current trends.
• Fixed HTML and CSS issues on WordPress pages, which improved mobile performance and
increased page load speed.
• Assisted with link-building campaigns, which improved research speed for better SEO strategies.
Tools: Ahrefs, Google Search Console, HTML, WordPress, ZeroGPT, Copyleaks, CopyScape, Surfer
SEO, Clearscope, Canva, Google Workspace (Docs, Sheets, Drive, Slides), Microsoft Office Suite (Word,
Excel, PowerPoint).

Freelance | Content Writer

Aug 2020 – Sept 2023
• Wrote over 300 guest posts that included fields like marketing, software development, healthcare,
iGaming, SEO, finance, and design topics.
• Each piece was customized to match the client’s goals and attract the target audience, which in
the end brought approximately 10-30% growth in SERP ranking.
• Researched keywords and analyzed top 10 competitors using tools like Surfer SEO, Ahrefs, and
Google Search Console.
Examples of Published Work:
• https://pandahelp.vip/blog/patriotic-promotions-craft-your-perfect-4th-of-july-email-campaigns/
• https://www.dentaltown.com/blog/post/20256/how-bulimia-affects-your-dental-health-signs-and-
preventive-measures
• https://www.ranktracker.com/blog/leveraging-automated-analytics-to-unearth-customer-insights/
• https://www.webwork-tracker.com/blog/hiring-software-developers-which-hiring-model-to-choose-
depending-on-your-needs
• https://www.jobconvo.com/blog/en/remote-work-and-hr-management/
• https://www.gitkraken.com/blog/quality-assurance-engineer
• https://www.technologyforyou.org/salesforce-development-the-essential-guide-for-boosting-
business-productivity/
Tools: Surfer SEO, Ahrefs, Clearscope, Google Docs, Copyleaks, PlagScan, CopyScape, Canva, Google
Workspace (Docs, Sheets, Drive, Slides), Microsoft Office Suite (Word, Excel, PowerPoint).

Cleverr | Content Manager

Dec 2019 – Apr 2022
• Conducted in-depth content audits to find gaps and redundancies on the website. By addressing
these, content was streamlined, and duplication was reduced by 35%.
• Reviewed, edited, and approved all website content to ensure it was clear, engaging, and error-
free. These improvements made the content easier to read and boosted user engagement by 15%.
• Used metrics from Google Analytics and Search Console to study how users interacted with the
website. This data was used to adjust strategies and improve how content met user needs.
• Worked closely with editors to provide final proofreading and ensure that all published materials
met quality standards.
Tools: Google Analytics, Google Search Console, PlagScan, CopyScape, WordPress, Ahrefs, Figma.

Skills

Content creation: Editing, unique content creation, image editing, content strategy, digital marketing,
web content creating.
Technical Skills:
• SEO & content tools. Ahrefs, Surfer SEO, Clearscope, Google Search Console, Keywordtool.io.
• Content management. WordPress, CopyScape, PlagScan, Copyleaks, ZeroGPT, HTML, CSS.
• Writing & collaboration. Google Workspace (Docs, Sheets, Slides, Drive), ChatGPT, Claude.ai.
• Design & visuals. Figma, Canva.
• Analytics & research. Excel, Google Analytics.
Languages: English (Fluent), Ukrainian (Native).

Education

National University of Technologies and Design
Bachelor’s Degree: Computer Science