Олена

OLENA DOMBROVSKA
Marketing Lead | Marketing Operations Manager | Revenue-Driven Marketing Strategy​
Montenegro (Open to Remote)​
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PROFESSIONAL SUMMARY
Marketing Lead with 15+ years of experience across FMCG, B2B, retail, and digital agency
environments. Proven track record in managing regional marketing operations (up to 100 team
members), leading cross-functional agency teams (13+ specialists), and controlling paid
acquisition budgets up to $15,000+ monthly.

Experienced in launching brands from scratch, building structured marketing systems,
coordinating multi-channel campaigns (offline + digital), and aligning execution with measurable
business goals. Strong in performance marketing oversight, budget control, trade marketing,
and marketing process optimization.

Focused on revenue impact, operational clarity, and scalable marketing execution.

CORE COMPETENCIES
Marketing Leadership & Strategy

●​ Marketing Operations Management
●​ Multi-Channel Campaign Strategy
●​ Brand Positioning & Market Entry
●​ Go-to-Market Planning
●​ Trade Marketing & BTL Campaigns
●​ Performance Marketing Oversight (Meta Ads, Google Ads)
●​ Budget Planning & ROI Optimization

Team & Operational Management

●​ Cross-Functional Team Leadership (up to 100 people)
●​ Agency Branch Management
●​ Vendor & Contractor Coordination
 ●​ Marketing Workflow Structuring
●​ Stakeholder & Client Management

Analytics & Tools

●​ Meta Ads Manager
●​ Google Ads
●​ Google Analytics
●​ Performance Reporting & KPI Tracking
●​ AI Tools for Marketing Automation & Content Optimization

Languages: English (B2), Ukrainian (Native), Russian (Native), Serbian (B1), Spanish
(Elementary)

PROFESSIONAL EXPERIENCE
EDCOM Digital Agency

Marketing Project Manager​
Nov 2024 – Present

●​ Lead marketing operations across 8–12 concurrent digital campaigns.
●​ Coordinate a team of 13 specialists (designers, copywriters, paid ads managers,
contractors).
●​ Manage paid advertising budgets ranging from $20 to $500 per day per project.
●​ Align campaign execution with client KPIs and performance goals.
●​ Improve internal workflows and communication structure, increasing delivery
predictability and operational clarity.

Fresh24 | Marketing Consultant & Performance Marketing Lead

Feb 2022 – Nov 2024

●​ Developed marketing strategies and digital acquisition funnels for 10+ clients across
psychology, beauty, fashion, and education sectors.
●​ Oversaw paid acquisition campaigns (Meta & Google Ads) focused on lead generation
and conversion optimization.
●​ Structured brand positioning and messaging frameworks for small and medium-sized
businesses.
 ●​ Monitored campaign performance metrics (CTR, CPL, ROAS) and implemented
optimization cycles.
●​ Coordinated automated webinar funnel campaign achieving 200% ROAS through
structured team alignment and performance oversight.

Mamas & Papas Coffee Shop

Founder & Marketing Lead​
Jan 2018 – Dec 2021

●​ Launched and managed retail F&B business from concept to operational profitability.
●​ Achieved break-even within 8 months; full return on initial investment within 2 years.
●​ Built brand positioning and local marketing strategy combining offline promotions and
digital acquisition.
●​ Managed contractors, marketing communications, and budget allocation.
●​ Established a sustainable recurring revenue model and strong local customer loyalty.

A-Group Advertising Agency

Lead Regional Project Manager / Marketing Operations Lead​
Nov 2008 – Jun 2013

●​ Managed full operations of regional agency branch across 3 regions (Kharkiv, Sumy,
Poltava).
●​ Oversaw up to 100 team members, including project managers, promoters, and
coordinators.
●​ Delivered 100+ BTL campaigns, corporate events, trade activations, and nationwide
promotions.
●​ Managed regional budgets, staffing, client negotiations, and financial reporting.
●​ Increased repeat client contracts through service quality improvement and operational
efficiency.

Earlier Marketing Roles (2005–2008)

Regional Marketing Manager / Marketing Project Roles (FMCG & B2B)

●​ Managed trade marketing campaigns and POSM production.
●​ Led TV, press, outdoor, and exhibition participation initiatives.
●​ Conducted competitor analysis and supported sales-driven marketing strategies.
SELECTED MARKETING IMPACT
●​ Managed digital ad budgets up to $15,000+ monthly across multiple client projects.
●​ Coordinated cross-functional agency team of 13 specialists.
●​ Led regional marketing operations across 3 regions with up to 100 team members.
●​ Achieved retail business break-even within 8 months and full ROI within 2 years.
●​ Contributed to an automated funnel campaign, achieving 200% ROAS.
●​ Built a frozen food brand from scratch and developed its social media presence to attract
customers.

EDUCATION & CERTIFICATIONS
Master’s Degree in Sociology of Management and Social Work​
V. N. Karazin Kharkiv National University

PSM I – Professional Scrum Master​
PSK I – Professional Scrum with Kanban

Digital Marketing Foundations​
Advertising on Facebook​
E-commerce with Facebook & Instagram​
Leveraging Generative AI for Project Management