Марія

Mariia

Melnyk
Senior marketing graphic designer

AI Creator

Video director / editor

About Me Experience
I am a graphic designer with over 7 years of
experience.
 Unicorn Media LCC

I create brand identities driven by marketing
data, analytics, and real audience insights.
MIDDLE GRAPHIC DESIGNER

My work is built on understanding user
behavior, psychology, conversion metrics, and 11.2020 – 09.2022
positioning for sales growing and budjet
economy. I design visual systems that Reviewing video scripts to understand content and
strengthen brand recognition, improve context

engagement, and support business growth.
Generating 3–5 thumbnail concepts per video

I specialize in developing strategic brand Executing thumbnail designs in Photoshop

identities, combining creative direction with Applying revisions and uploading finals

data-backed decisions to ensure both visual
impact and commercial performance.
Achieved average CTR of 11% across assigned videos

SENIOR GRAPHIC DESIGNER

09.2022 – 09.2025
Co-writing video scripts with the production tea m

Contact Pitching creative ideas for both scripts and thumbnails

Designing thumbnails in Photoshop and AI tools
[відкрити контакти](див. вище в блоці «контактна інформація») (Midjourney, ChatGPT, Krea)

Reviewing footage with editors to align thumbnails with
video content

[відкрити контакти](див. вище в блоці «контактна інформація») Grew channel CTR from 6% to 14% through iterative A/B
testing

Publishing finalized thumbnails for 2M+ subscriber
channels
Languages
AS Talent agency

English (B 2)

Deutch (A2)
SENIOR GRAPHIC DESIGNER (PART TIME)

Ukrainian (Native)
08.2025 - 03.2026
Russian (Fluent) Designed promotional creatives for models ' social media
accounts

Grew clients' monthly earnings by 3x (from $10K to $30K)
through conversion-focused visuals

Developed personal brand identity and visual style for
each client

Produced ongoing content for Instagram and other
SOFT SKILLS social platforms

Built cohesive visual presence that directly contributed
to audience and revenue growth
Attention to detail

Meeting deadlines
News Fabric YouTube
Independent work

Fast learner
channel + subsidiary channels

Client communication
YOUTUBE SEO/EDITOR (PART TIME)

Results-driven / ROI- 01.2025 - 07.2025
focused Creation and development of new YouTube channels
from 0 to 40K subscribers

Audience analysis, video topic engagement, and in-
depth statistics monitoring

HARD SKILLS Setting video parameters (tags, catchy title, description)
and, as a result, 300–600K views per video in one day

Software E-Commerce | Retail

Adobe Photoshop (Advanced)

Adobe Illustrator
SENIOR GRAPHIC DESIGNER (PART TIME)

Figma
09.2023 - 01.2025
Canva

Premiere Pro / CapCut
Conducted buyer audience analysis to identify key
Midjourney / AI image generation
segments and inform visual strategy

Flux / Imagen4 / Nano Banana
Participated in developing marketing plans and
Veo3 / Kling / PikaLab / Runway
campaign concepts alongside the team

Project managment tools (Trello / Designed sales banners and promotional creatives that
Notion / Asana) increased sales by 5x

Created seasonal and product-focused ad creatives to
attract new customers

Technic skills Maintained consistent brand visual language across all
marketing materials

Social media creatives & ad Contributed to A/B testing of creatives to identify top-
visuals
performing visual formats

Thumbnail design & A/B testing
Supported growth in conversion rate through data-
Brand identity & visual systems
informed design decisions
Photo retouching & compositing

Performance-driven visual
design

Photography (Canon 6D Mark II)

Videography / Video editing

Freelance

YouTube SEO
AI CREATOR | PHOTOGRAPHER | VIDEOGRAPHER

2023 - now

Produced end-to-end photo and video shoots : concept
development, set design, lighting setup, and on-set
direction

Directed and produced full-cycle shoots independently —
from brief to final delivery

Shot and edited video content for clients' ads, social
media, and promotional materials

Performed advanced retouching and compositing using
AI tools (Midjourney, Stable Diffusion)

Generated high-realistic AI visuals for ads, covers, and
print materials

Brought clients' creative visions to life through a
combination of real photography and AI-enhanced
imagery

Delivered polished, ready-to-publish content across photo,
video, and digital formats

Aliens Graphics

JUNIOR GRAPHIC DESIGNER | ILLUSTRATOR

02.2018-06.2019

Designed advertising materials and presentations for
pharmacy companies

Created brand-aligned illustrations in Adobe Illustrator

Developed visual assets for print and digital formats

Supported senior designers in execution of client briefs

Education
2018-2022

Kyiv National University of Culture and Arts

Bachelor of hotel and restaurant business

2023-2024 (IMPROVING CERTIFICATION)

Graphic Design & Web Design Fundamentals

2024-2025 (IMPROVING CERTIFICATION)

AI Tools, Photography & Photo Retouching