Євгеній

Yevhenii
Karasynskyi
Meta Performance Media
Buyer | Head of Paid
Acquisition
u Currently based in Da Nang, Vietnam
u Originally from Lutsk, Ukraine

Email : [відкрити контакти](див. вище в блоці «контактна інформація»)

Telegram : @morecronic

Phone VN : [відкрити контакти](див. вище в блоці «контактна інформація»)
WhatsApp : [відкрити контакти](див. вище в блоці «контактна інформація»)

About Me

I'm Head of Paid Traffic at a Singapore-based EdTech company, responsible for paid acquisition, bringing creative strategy
and analytics together to consistently deliver an average ROAS of 4.18 over the course of a year, all on cold traffic without
retargeting. My expertise is centered on Meta Ads (Facebook & Instagram), where I've mastered the platform's mechanics,
creative analytics, and audience targeting to build scalable acquisition systems.

I'm motivated by growth, responsibility, and building long-term systems that drive results, and I enjoy the process of working
and learning, value relationships, and thrive in environments where people and contributions are appreciated.

Work Experience

Head of Paid Acquisition
EdTech Singapore Company | March 2025 - Present (1 year, 5 months total in company)

Targeting the Indonesian market, where we are selling an English-language product, and the average salary is around
$300/month while the product's ARPU is 430-440 SGD (LTV = 1)
Built a Meta Ads acquisition system based on a batching model (7-8 weeks)
Managed both webinar and event funnels with twice-weekly launches for segmented audiences on Meta Ads
Created and implemented custom creative metrics inside Meta Ad account

Performance Highlights:

213K SGD 3.95 4.47
Total Ad Spend (168K USD) Event Funnel ROAS Webinar Funnel ROAS
Spend: 80K SGD (63K USD), Revenue: 317K SGD Spend: 132K SGD (104K USD), Revenue: 592K
(250K USD) SGD (466K USD)

4.27 4.18
Overall ROAS Avg. ROAS (6 batches)
Peak: 4.9 (cold traffic only)

Built full tracking framework: CPL, CAC, ROMI, ARPU, CAC:ARPU ratio
Trained creative lead on messaging, audience psychology, and performance creatives for Meta
Co-developed Meta Ads strategy with the team

Meta Media Buyer + Head of Paid Acquisition
EdTech Singapore Company | January 2025 - March 2025

Transitioned from buyer to Head of Paid Acquisition whilst maintaining Meta Ads performance
Fostered a culture of knowledge sharing, testing, and collaborative iteration for Meta campaigns

Meta Media Buyer
EdTech Singapore Company | October 2024 - January 2025

Applied custom metrics and frameworks introduced by Ivan Matveev to Meta Ads
Built and scaled the team's first internal Meta ad tracking system

Meta Media Buyer
Black SMM (Agency, Ukraine) | July 2024 - October 2024

Managed seven projects across healthcare and service niches using Meta Ads
Reduced CPL to $0.17 for a veterinary clinic using Meta Ads; many converted into paying clients
Generated leads for top-100 Ukrainian surgeon Dr. Artur Filinsky via Meta Ads

Meta Media Buyer
iBrave (Apple Repair Service, Portugal) | October 2023 - May 2024

Launched Meta Ad campaigns for a local business with a $300/month budget
Delivered approximately 40 clients per month via Meta Ads; CAC: $7.5; ROMI: 250-300%
Created offers and messaging strategy for Meta Ads from scratch
Used Ben Hunt's awareness model for Meta audience and messaging analysis - still in use today

Key Skills Psychology, Coaching, &
Leadership
Meta Ads (Facebook, Instagram): advanced campaign
setup, optimization, and scaling Before entering marketing, I spent years studying and
Custom creative metrics inside Meta Ads Manager practiced psychology and coaching:

Meta pixel implementation and conversion tracking Bachelor's in Psychology (Military Psychology) -
Meta audience segmentation and targeting strategies VIKNU, Kyiv
Ad strategy and communication adaptation for cold Practiced coaching: deep questioning, awareness
traffic funnels (events, webinars) on Meta platform building, responsibility-driven thinking
Creative briefing and audience-driven messaging for Studied:
Meta ads Cognitive Behavioural Therapy (CBT)
Benchmark understanding of creative analytics Crisis Psychology
(performance criteria and reference values)
NLP
specifically for Meta
Emotional Intelligence, Ikigai, and personal
Market research and in-depth target audience analysis
development frameworks
Creative and communication strategy development
This background helps me lead teams, communicate
Quantitative and qualitative creative analysis:
clearly, and build marketing strategies that connect on a
Quantitative: measuring frequency of triggers and
human level.
patterns
Qualitative: evaluating tone, framing, and
emotional messaging
Google Sheets: used for analytics and pulling data
from multiple tables when needed
Strong analytical thinking: conversion-focused
decision making grounded in actual business results,
not just ad account data
Collaborated with tech specialists to structure data
dashboards (Looker Studio)
Prompt engineering for marketing tasks using AI
(ChatGPT, Gemini)
Copywriting and messaging for landing pages
KPI tracking, attribution models, custom performance
metrics
Hypothesis testing and iterative scaling

Professional Training & Additional Information
Certifications Languages: Native Ukrainian and Russian; English: A2
Digital Marketing PRO - Targetorium DMP (Instructor: to B1 – confident with niche-specific terminology
Pavlo Antonov) (marketing, analytics); improving daily

Creative Strategy - Ivan Matveev (including private Visual thinker: artistic/3D background helps with
team training) conceptual strategy

Targeting 1.0 - Genius.Space Remote-ready: lived and worked in Portugal, Ukraine,
and now Vietnam
Team player: I enjoy learning, sharing insights, and
growing together with others
Growth mindset: focused on personal and
professional growth, lifelong learning, and self-
awareness - driven by the vision of the person I strive
to become