Bohdan

BOHDAN BARANOVSKYI
Digital Marketing Lead
[відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація») Linkedin Telegram Kyiv (ready to relocate)

Summary
Dynamic Marketing Leader with over 10 years of experience, including 7+ years in senior leadership roles within the IT and digital media
sectors. Expert in driving massive user acquisition, having successfully scaled projects to over 2 million monthly visits and propelled mobile
app to the #2 spot in the App Store. I specialize in data-driven decision-making, leveraging Master-level expertise in Economic Cybernetics to
optimize unit economics and marketing ROI. My approach combines strategic autonomy with a deep technical stack, including Meta Ads,
Google Ads, and omnichannel analytics. I am looking to lead a high-growth product where I can take full responsibility for strategy and long-
term scaling.

Skills
Marketing Strategy: Digital Marketing Strategy: Product Marketing Retention Marketing Monetization Strategies Unit Economics

Advertising Channels (User Acquisition):
Meta Ads Google Ads ASA (Apple Search Ads) Telegram Ads Viber Ads ASO (App Store Optimization)

Data, Analytics & Tracking: GA4 (Google Analytics 4) Looker Studio GTM (Google Tag Manager) Microsoft Clarity

AI & Automation: Gemini ChatGPT ElevenLabs HeyGen n8n Chatbots

Languages
Ukrainian English
Native (С2) Upper Intermediate (B2)

Experience
Digital Sports Media digitalsportsmedia.io Kyiv, Ukraine
Head Of Marketing 05/2022 - 02/2026
Digital media & product company
• Leveraged ASO, ASA, and Meta Ads to propel the Meteoprog weather app to the #2 position in the "Weather" category on the Apple App
Store.
• Built an extensive network of social media pages and messenger channels which generating more than 2 million monthly site visits with
minimal financial and human resource investment.
• Implemented omnichannel analytics. Developed Looker Studio dashboards for strategic data decisions.
• Built a custom AI-powered auto-posting system from scratch, enabling high-quality, automated content distribution across social platforms
that matches the quality of professional SMM output and saves company over $2,000 per month.

LLC Wombat Digital Kyiv, Ukraine
Project Manager 09/2018 - 04/2022
• Led a team of 15 to achieve key business objectives using the Scrum methodology and Kanban boards.
• Drove 1 million website visits per month (CPC $0.002) with Google Ads and Facebook Ads.
• Created and monetized pages across Facebook and Instagram (average monthly profit - $10,000).
• Grew and monetized media and sports betting Telegram channels. Achieved break-even point within 3 months, maintaining an average
monthly profit of $40,000.

LLC Wombat Digital Kyiv, Ukraine
SMM Expert 06/2017 - 09/2018
Digital media & product company
• Drove 500 000 website visits per month (CPC $0.002) with Facebook Ads.
• Drove mobile app installs with Google Ads and Facebook Ads (Tier 1 countries, CPI - $1.5, budget - $50,000 per month).
• Grew and monetized Instagram pages (average monthly profit - $5,000).
 Experience
EvoPlay evoplay.com.ua Kyiv, Ukraine
Social Networks Traffic Manager 08/2016 - 05/2017
B2B solutions and a full cycle of services for the online gaming industry
• Spearheaded the development of ad creatives in coordination with designers.
• Managed PPC campaigns for a social casino project (break-even point in 10 months).
• Executed player retention and engagement strategies.

Genesis Tech gen.tech Kyiv, Ukraine
Junior SMM and Content Marketing Specialist 08/2015 - 07/2016
Genesis is an ecosystem of product IT companies focused on building global innovative products
• Scaled monthly registrations 13x (from 150 to 2,100) on a job search website.
• Reduced CPC from $0.02 to $0.005 with Facebook Ads.
• Reduced CPA (Cost per action) from $0.40 to $0.2. with Facebook Ads.
• Lowered cost per conversion from $0.40 to $0.23 with Facebook Ads.

CERTIFICATIONS
AI-Powered Performance Ads Certification Expiry date: March 7, 2027

Google Ads Display Certification Expiry date: March 9, 2027

Google Ads Apps Certification Expiry date: March 7, 2027

Maximize performance with Advantage+ sales campaigns Passed 03/09/2026

Meta Advantage+ leads campaigns: generating high-quality Passed 03/07/2026
leads with AI

Grow your audience with Advantage+ app campaigns Passed 03/06/2026

Education
National Academy of Statistics, Accounting and Audit 2009 - 2015
Master of Economic Cybernetics