Михайло

MISHA RYBALCHENKO
Growth & Performance Marketing Manager | Paid Acquisition
(Meta, Google, TikTok Ads)

Address: Munich, Germany
Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)

SUMMARY
Growth & Performance Marketing Specialist focused on B2B and B2C acquisition funnels through paid
media (Meta Ads, Google Ads, TikTok Ads) and organic growth. Generated $100K+ revenue through
acquisition campaigns and built lead generation systems producing hundreds of qualified leads across
SaaS, education and real estate. Strong expertise in marketing psychology, funnel optimisation and
creative strategy to convert traffic into revenue. Experience managing paid media budgets of up to
$20K/month.

WORK EXPERIENCE

Performance Marketing Lead — ADMeduca (Founder-led project) May 2024 – Present
Designed and executed paid acquisition strategies (Meta Ads, Google Ads, TikTok Ads) for B2B
and B2C funnels.
Managed paid media budgets of up to $5K/month, optimising campaigns to improve ROAS and
CPL.
Generated $16K+ in revenue through performance marketing campaigns and lead generation
systems.
Built end-to-end acquisition funnels (lead magnets, webinars, landing pages, CRM follow-ups).
Produced 10M+ organic views monthly through social media content strategies.
Ran continuous A/B testing and campaign optimisation to improve CTR, CPL and conversion
rates.

Marketing Manager – Digital Advertising — R-building (Real Estate) May 2021 – Oct 2022
Managed paid media budgets of up to $20K/month across Google Ads and Meta Ads.
Delivered 5x ROAS and generated 300+ qualified B2C leads for property sales.
Built lead generation funnels including webinars, landing pages and lead magnets.
Developed organic acquisition strategies on TikTok and Instagram to attract potential buyers.
Led a team of 5 marketers, running continuous A/B testing and campaign optimisation.
Top campaign generated $250K in property sales within one month.

Sales Associate — K2 Partnering Solutions (SaaS) Abr 2023 – May 2024
Promoted from Recruiter to Sales Associate / BDR within 2 months for strong outbound
performance.
Consistently exceeded KPIs: 150–200 calls/day, 15–20 conversations and 4–5 qualified meetings
weekly with decision-makers.
Generated new pipeline opportunities through outbound prospecting (calls, email and LinkedIn).
Conducted discovery calls, qualified leads and occasionally closed deals independently.
Applied consultative selling techniques to uncover pain points and position SaaS solutions.

Business Development Specialist — Cedalo GmbH (SaaS) Oct 2022 – Abr 2023

• I built the pipeline from scratch and secured two $60K deals in the US during Q4.
• Outbound prospecting (calls, email, LinkedIn) and lead nurturing through to demo and proposal.
• I drove content strategy on LinkedIn to increase reach and qualified meetings.
EDUCATION

Bachelor of Business Administration (BBA) Sep 2017 – Sep 2021
• University of Valencia, Spain
• European Innovation Academy — Innovation & Entrepreneurship (2019) by Google and Berkeley
University. https://www.inacademy.eu/

KEY SKILLS
Paid Acquisition
Meta Ads (Facebook & Instagram Ads)
Google Ads (Search & Display)
TikTok Ads
Paid Social Campaigns
Campaign Optimisation
Funnel & Growth
Lead Generation Funnels
Conversion Rate Optimisation (CRO)
A/B Testing
Customer Acquisition
Marketing Psychology & Creative Strategy
Data & Analytics
Google Analytics 4 (GA4)
Campaign Performance Analysis
ROAS / CAC Optimisation
Attribution & Funnel Tracking
Tableau
Tools
HubSpot CRM
Salesforce
Zoho CRM
LinkedIn Sales Navigator

ADDITIONAL INFORMATION
Languages
Spanish (native), English (C2), Ukrainian (native), Russian (native), German (B1), Catalán (C1).
AI & Marketing Tools
ChatGPT, Claude, Gemini, Higgsfield.ai, Captions.ai
Content & Social Media
Created social media content strategies reaching 10M+ views monthly (@migueldolari)
Awards
Winner of the European Innovation Academy (by Google and Berkeley University, USA) and Demium
pre-incubation programmes for startups.