Софія

SOPHIA
YURCHENKO
SOCIAL MEDIA MANAGER

ABOUT ME WORK EXPERIENCE
I am a social media manager focused on Performance marketing specialist
user acquisition and growth, with over
LABA Group | February 2024 – December 2025
two years of experience managing paid
social campaigns and optimizing digital - Launched and optimized paid social campaigns on Meta and Snapchat with a focus on user
performance. acquisition and performance growth, consistently achieving target CPA and other key
My expertise lies in Meta Ads, campaign metrics.
analytics, and creative testing — driving - Delivered up to +200% ROI through precise audience segmentation, continuous testing, and
measurable growth through data, budget optimization.
hypotheses, and iteration. - Conducted deep product and funnel analysis to enhance conversion rates and uncover new
I’m passionate about scaling digital growth opportunities.
products, analyzing user behavior, and - Collaborated on creative testing to identify emotional triggers and optimize messaging for
finding the balance between creativity higher engagement and retention.
and performance. - Ran A/B tests on ad creatives and landing pages to improve user flow, reduce acquisition
Currently seeking a full-time role to costs, and boost registration rates.
deepen my acquisition expertise,
contribute to high-impact products, and
grow within a results-oriented team. Social media manager
Byter Digital | London |Aug 2023 – February 2026

HARD AND SOFT SKILLS - Started my marketing journey with freelance SMM projects, managing and creating content for
small businesses on Instagram and Facebook.
- Meta Ads - Developed visual materials in Canva/Figma, wrote posts and stories, and analyzed engagement
- Snapchat Ads metrics to improve content performance.
- TikTok Ads (basic understanding)
This experience sparked my interest in data-driven decision-making and led me to transition from
- User acquisition metrics (CTR, CPA, ROAS, etc.)
content marketing to performance and user acquisition, where creativity meets analytics.
- A/B testing
- Funnel analysis
- Product analysis
- Canva & Figma
EDUCATION
- Microsoft Office (Excel, PowerPoint, Word)
- Analytical thinking
Kyiv National Economic University named after Vadym Hetman
- Responsibility Bachelor’s Degree | Marketing | 2020 – 2024
- Attention to details
- Member of AIESEC organization
- Creativity
- Erasmus+ program participant
- Fast learner & adaptability
- Strong communication & interpersonal skills
Master’s Degree | Marketing | 2024 – 2025
- English — С1
- Ukrainian — Native University of Gdańsk, Poland
Erasmus+ Program Student | Management | 2022 – 2023
CONTACT INFORMATION: - As a highly motivated and ambitious student, I participated in the prestigious Erasmus+ exchange
[відкрити контакти](див. вище в блоці «контактна інформація») program.
[відкрити контакти](див. вище в блоці «контактна інформація») - This experience allowed me to gain valuable skills in management and marketing, develop a
Kyiv, Ukraine perspective on project and business management, broaden my horizons, and immerse myself in a
Portfolio new culture.
LinkedIn