Sviatoslav

SVIATOSLAV ROMANIV
[відкрити контакти](див. вище в блоці «контактна інформація») | +995 501 102 758 | [відкрити контакти](див. вище в блоці «контактна інформація») | Batumi, Georgia | LinkedIn | Website

PROFESSIONAL SUMMARY
Performance-driven digital marketer specializing in Meta Ads, conversion copywriting, growth strategy and funnel
optimization. Managed paid social campaigns for 10+ clients across beauty, legal, and service niches —
delivering a 7.14 ROAS and reducing CPL by 77% through funnel restructuring. Skilled at building data-backed
acquisition systems that scale.

CORE COMPETENCIES
Meta Ads (Facebook & Instagram) | Conversion Copywriting | Growth & Customer Acquisition | Landing Page
Optimization | Funnel Optimization | ROAS Optimization | Lead Generation | AI-Powered Marketing | Client
Communication | Data-Driven Decision Making

PROFESSIONAL EXPERIENCE

Sales & Marketing Specialist
2BK Promotion | November 2025 – April 2026
• Lead sales initiatives for a content-factory service, combining outbound prospecting with inbound marketing
to grow the client portfolio
• Develop and execute integrated campaigns across Meta Ads, and content marketing channels
• Consult on ad strategy and funnel structure, contributing to improved lead quality and campaign
performance
• Coordinate cross-functional teams to deliver campaigns on time and within KPI targets

Performance Marketing Specialist (Freelance)
Self-Employed | 2024 – Present
• Managed Meta Ads campaigns for 10+ clients across beauty, legal, and services niches with budgets
ranging from $150 to $2,000/month
• Achieved 7.14 ROAS for a beauty (brows) client by building and optimizing a targeted Meta Ads funnel
• Reduced CPL from $15.20 to $3.52 (–77%) for a legal client by replacing direct-sale ads with a 2-step lead
generation funnel using a lead magnet and email follow-up sequence
• Developed conversion-focused copywriting for landing pages, paid ad creatives, and email sequences
• Leveraged AI tools (ChatGPT, Claude, and others) to accelerate research, content creation, campaign
strategy, and reporting

EDUCATION & CERTIFICATIONS

Self-Directed Digital Marketing Education
Online Courses & Independent Study | 2024 – Present
• Digital Marketing — HubSpot Academy (Issued Nov 2025)
• Facebook Ads Campaign Management — Coursera Project Network (Issued Nov 2025)
• SEO with Squarespace — Coursera Project Network (Issued Nov 2025)

Bachelor of Arts
Kyiv Municipal Academy of Circus and Performing Arts | 2021 – 2025

LANGUAGES
English: B2+ (Professional Working Proficiency) | Ukrainian: Native | Russian: Fluent