Катерина

EKATERINA SHELKOVINA
Media Buying specialist

About me
I’m motivated and detail-oriented person with a big interest to digital
CONTACTS marketing and media buying. I have a background in project
coordination, content management and user behavior research.
[відкрити контакти](див. вище в блоці «контактна інформація»)
Experienced in analytics, problem-solving and structured execution of
[відкрити контакти](див. вище в блоці «контактна інформація») tasks. Currently focused on building expertise in Google Ads and
Telegram performance marketing.
Linkedin

Experience
KEY SKILLS
Sep 2023 - Mar 2024
Trend Research & Analysis
UI/UX Designer (Pet-projects)
User research
Content creation & Editing Researched user needs, market trends to generate design solutions
Brand Communication Structured and presented content in user-friendly formats
Strengthened skills in structuring information and adapting tone of
voice
STRENGTHS Experience can be applied to customer journey map, market analysis
and process optimization in marketing
Strong communication & teamwork
Analytical mindset with creativity
Ability to learn fast and take initiative Jul 2018 - Aug 2023
Attention to details & adaptability Valtech
Сorporate newsletter co-author, Office Manager
Coordinated daily operations, scheduling, and communication with
TOOLS stakeholders.
Created engaging newsletters and internal materials to support
Google Analytics (basic)
corporate communication
Google Docs
Proposed and implemented ideas for improving corporate events and
Figma
team engagement
MS Office
Gained an experience in content planning and team collaboration
AI Tools
Assisted in budget creation and financial planning
Assisted in the recruitment and onboarding process
Organized meetings, conferences and travel arrangements
LANGUAGES
Ukrainian - native
Apr 2015 - May 2017
English - intermediate (B1)
Media project “Nakipelo”
Associate Editor, Office Manager
EDUCATION Edited and proofread articles for clarity, grammar and style
Conducted fact-checking and improved text consistency
Sep 2023 - Mar 2024 Collaborated with colleagues to meet deadlines
IT School GoIT, UI/UX Designer Helped to hold press conferences in our media center
Managed office supplies, equipment and maintenance
2018 - 2015
Handled correspondence and communication within the office
Kharkiv National University of
Radioelectronics
Master's degree, Telecommunicatios