Олександр

OLEKSANDR KHUDEKOVSKYI
B2B CMO | Brand & Communication Strategist
Ukraine · [відкрити контакти](див. вище в блоці «контактна інформація»)

Six years building marketing functions from scratch inside B2B services agencies—three times, different contexts, same outcome: growth. Strongest in turning complex service offerings into buyer-facing commercial language, building systems where marketing feeds sales, and using AI tools to move faster without dropping quality. Direct report to CEOs. Comfortable owning results, not just planning them.
EXPERIENCE
Ajust Design | Chicago / Warsaw
Sep 2025 – Apr 2026
CMO & Communication Strategist

• Built the full marketing function from scratch: content operations, positioning, sales materials, and editorial system across the agency’s portfolio work and its own brand.
• Launched a strategic communication consulting practice, a net-new billable service the agency had never offered. Turned positioning and messaging work into a differentiated, client-facing capability.
• Led end-to-end brand development for a PE-backed B2B platform: competitive audit across 10+ industry players, 150+ naming candidates across multiple rounds, and complete messaging guidelines from positioning framework to audience-specific playbooks.
• Integrated AI tools into research, content, and deliverable workflows, reducing production time on complex projects without lowering quality standards.
• Led website projects for B2B clients end-to-end, from sitemap and information architecture through page flows and copy, with a focus on how the site supports brand image, and assists the sales conversation

Qream | Ukraine
Sep 2024 – Sep 2025
CMO

• Built and led the marketing function for a B2B digital services agency: managed a team of 6 (copywriters, designers, developers, marketing assistant) plus contracted SEO and paid media vendors.
• Developed full multichannel strategy for a US-based client with a $100k+/month budget, channel architecture, audience segmentation, and messaging. Google PPC campaigns delivered 20%+ conversion improvement in the first month.
• Worked across a technically complex, multi-niche portfolio: cybersecurity, professional services, health, and crypto. Translated specialist capabilities into commercial buyer language in each vertical.
• Contributed to ~20% agency revenue growth. Built content operations across LinkedIn, Instagram, blog, Google Ads, and email, with email sequences achieving 25%+ open rates.

Outcrowd | USA / Ukraine
Jun 2020 – Sep 2024
Head of Marketing

• Led the full marketing function for a B2B branding and design services agency: team of 4 specialists (SMM, copywriter, designer, SEO) plus external vendors.
• Grew agency revenue 2.5x over 3 years by rebuilding the lead generation system and launching a client retention program that delivered 3.5x LTV growth.
• Built a reputation-led lead channel with 550% ROMI from scratch. Became the agency’s most consistent acquisition source, a standalone business driver, not a supporting activity.
• Grew qualified pipeline by 70% through repositioned targeting and content strategy. The goal was better leads, not more volume.
• Rebuilt the agency website as a commercial asset: restructured service pages and industry positioning around buyer decision logic, improving inbound lead quality.
• Embedded with the sales team to align messaging to pipeline stages: developed supporting materials, ran JTBD interviews with real clients to rebuild positioning from actual buyer language.

KEY ACHIEVEMENTS
• 2.5x revenue growth in 3 years at Outcrowd, rebuilt lead generation and launched a retention program delivering 3.5x LTV growth.
• Reputation-led lead channel with 550% ROMI, built from zero, became a standalone acquisition engine.
• 70% more qualified pipeline, not just traffic volume, but leads that converted.
• Built the marketing function from scratch at three B2B services agencies across different contexts. Same outcome each time: measurable growth.
• Launched a strategic communication practice where none existed, turned positioning and messaging into a billable, differentiated agency service.
• Led $100k+/month multichannel strategy for a US client: phased roadmap tied to brand transition, 20%+ conversion improvement in first month.
SKILLS & TOOLS
Strategy
B2B services marketing, brand positioning & messaging, go-to-market planning, sales enablement, JTBD methodology, buyer journey mapping, SEO strategy & prioritization

Execution
PPC (Google Ads, LinkedIn Ads), SEO, email marketing, LinkedIn organic, content operations, PR, industry platforms, website strategy

AI Tools
Claude, Perplexity, Gemini, ChatGPT — applied to research, content workflows, strategic deliverables, and production speed

Analytics
Google Analytics 4, Power BI, Microsoft Clarity, Zoho CRM / Social / SalesIQ, budget planning & ROMI tracking

Leadership
Team management (4–6 specialists + vendors), cross-functional collaboration, marketing–sales alignment, direct CEO reporting