Михайло

Kuts Mykhailo
Marketing Manager
 [відкрити контакти](див. вище в блоці «контактна інформація»)  Kharkiv, Ukraine

 @mikekuts  [відкрити контакти](див. вище в блоці «контактна інформація»)

 LinkedIn  kutsmike.com

Summary
Marketing Manager with 5+ years of experience across B2B and B2C, leading integrated marketing programs across
paid media, SEO, content, lifecycle marketing, CRO, and analytics. Proven ability to turn customer and market insights
into campaigns, landing pages, and funnel improvements that drive pipeline growth, customer acquisition, and revenue.
Managed 100+ concurrent campaigns and $50K+ monthly budgets, grew quali ied pipeline by 38%, reduced blended
CAC by 17%, and improved engagement and conversions across paid, web, and email channels.

Professional Skills
Marketing Ops & Planning: Analytics & Experimentation: Research & SEO Tools:
Jira, Asana, Con luence, Notion, GA4, GTM, Google Search Console, Ahrefs,
Miro, Airtable, Coda Looker Studio, Power BI, Similarweb, SparkToro,
Amplitude, VWO, Optimizely UserTesting, Dovetail, Wynter
Paid Media Platforms: CRM & Marketing Automation: Creative & AI Tools:
Google Ads, Meta Ads Manager, HubSpot Marketing Hub, Figma, Canva, Gamma,
LinkedIn Ads, TikTok Ads Salesforce, Customer.io, ChatGPT, Claude, Midjourney,
Mailchimp, Zapier, n8n CapCut, HeyGen

Work experience
Медична лабораторія Key responsibilities:
ДІЛА Owned paid acquisition strategy across Google Ads and Meta Ads, coordinating
Product Marketing Manager an external contractor across 100+ concurrent campaigns and a $50K+/month
budget — accountable for quality control, budget governance, and account
09/2025 - 11/2025
structure consistency.
Conducted data-driven demand analysis across 30+ lab services to identify and
prioritize the highest-value offers; translated insights into creative and SEO
briefs for design and SEO teams, enabling service-speci ic landing pages
optimized for the full ad-to-conversion journey.
De ined campaign goals, KPIs, and reporting logic — linking ad spend to lead and
conversion outcomes through regular performance analysis and stakeholder
reporting.
Audited Google Ads and Meta Ads accounts; built a prioritized optimization
roadmap across targeting, structure, creatives, and landing pages.

Key achievements:
Identi ied and eliminated underperforming Performance Max campaigns through
a structured Google Ads audit — reallocating 15% of the monthly budget to
higher-converting campaign types.
Researched 30+ lab services, identi ied the top 5 by patient demand, and
translated indings into 5+ conversion-optimized landing pages — developed
cross-functionally with design and SEO teams to align paid traf ic with on-site
intent.
Raised Quality Score to 10/10 on ~10 priority keywords through systematic
optimization of expected CTR, ad relevance, and landing page experience.
 Work experience
Martins Studio Key responsibilities:
Product Marketing Manager Led market, competitor, and customer research; built customer segments and
personas; translated insights into product priorities and go-to-market decisions.
08/2024 - 08/2025
De ined product value proposition, positioning, and core messaging; translated
into customer-facing content (website, FAQs) and stakeholder assets, including
sales decks, one-pagers, and battlecards.
Owned product launch planning end-to-end — launch calendar, internal
communications, and sales enablement; de ined success metrics and tracking
approach.
Partnered with Product on pricing and packaging experiments; aligned narrative
across web, email, and paid channels; coordinated with Sales, Analytics, and
development teams to de ine KPI targets, budget assumptions, and ROI
expectations.

Key Achievements:
Reframed customer segments and product narrative; executed a GTM program
that grew quali ied pipeline 38% in six months, improved MQL-to-SQL from 21%
to 29%, reduced blended CAC by 17%, and delivered 3.2× marketing ROI.
Built a repeatable SEO thought-leadership engine — 6 articles per month with
refreshed titles, metadata, and schema; grew Google Search Console impressions
50% and improved CTR from 1.5% to 5% across optimized blog posts within
three months.
Launched persona-based onboarding, nurture, and re-engagement programs —
growing email-driven sessions 15% QoQ via UTM-tracked attribution in GA4
and lifting unique email CTR from 1.3% to 3.5%.
Global Teams Key responsibilities:
Product Marketing Manager Conducted market, competitor, and customer research; built customer segments
and translated insights into differentiated value propositions, positioning,
10/2023 - 05/2024
messaging, and campaign briefs that guided product and communication
priorities.
Managed go-to-market and lifecycle initiatives from concept to launch and
ongoing optimization, aligning cross-funnel campaigns with business and sales
targets.
Planned and executed integrated digital programs across paid, SEO, content, and
social; managed briefs, calendars, budgets, and performance reporting aligned to
pipeline and revenue goals.
Partnered cross-functionally with Sales, SMEs, and production teams to deliver
case studies, executive interviews, and content assets; improved the customer
journey through intent-matched content and navigation improvements.

Key Achievements:
Grew active customers by 50% in six months by building an engaged community
and closing feedback loops — while increasing average session duration from 2
to 8 minutes through customer-intent content and navigation improvements.
Completed full audits of GAds and Meta Ads Manager accounts and produced a
prioritized optimization plan for performance and structure improvements.
Built and scaled the company blog into a repeatable SEO engine, bringing in new
users from Google and strengthening brand awareness and demand.
Grew active customers by 50% in six months by building an engaged community
and closing feedback loops, while raising average session duration from 2 to 8
minutes through customer-intent content and navigation improvements.
Scaled LinkedIn engagement by introducing a consistent posting cadence and
multi-format content mix — growing audience engagement by 50% within the
irst month.
 Work experience
IAMPM Key responsibilities:
Product Marketing Manager Led market and customer research to validate demand, identify insights, and
de ine target segments; translated indings into clear product requirements and
09/2021 - 10/2022
go-to-market priorities.
Built differentiated value proposition, positioning, and messaging for product
lines; aligned key bene its to target segments and competitive context.
Managed the product lifecycle end-to-end: discovery → backlog prioritization
→ launch roadmap → post-launch optimization based on customer feedback and
business results.
De ined and tracked performance KPIs (acquisition, engagement/retention,
ROAS/ROI) and partnered cross-functionally with engineering, design, content,
and analytics to deliver initiatives.
Improved the customer journey (CJM) by identifying friction points in
acquisition/onboarding and implementing communication and product changes

Key Achievements:
Delivered a 10% increase in customer acquisition by launching a mobile app and
owning go-to-market, onboarding, and in-app engagement.
Produced and launched two additional training courses, resulting in a 3×
increase in payment volume.
Launched and scaled a Telegram channel from scratch to 2,000 subscribers in
eight months.
Reduced time-to-launch for new courses by ~30% by delivering a go-to-market
roadmap with segment-aligned positioning, a clearer value proposition, and
integrated SEO, content, and email programs.

Education
Kharkiv National V.N. Karazin Diploma with honors
University Master's degree
2004 - 2009

Additional Education
2026 Master of Lovable
2025 IT school IAMPM Product Market course
2019 IT school IAMPM Product management course

Additional Information
2023 Author of a complete professional AI course for product marketers