Bohdan

Vyshnevskyi Bohdan
Marketing Manager
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Kyiv, Ukraine LinkedIn
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I am Marketing Manager with an entrepreneurial mindset. Have 5+ years of building data-driven growth
systems for EdTech and B2C companies. Proven track record of scaling revenue 3,3x, reducing CAC 28%,
and growing marketing leads 2.7x through customer research, strategic positioning, multi-channel
execution and funnel optimization.
Seeking Product Marketing or Marketing Growth role in product companies with focus on sustainable
growth and customer-centric innovation.

CORE EXPERTISE

Product Marketing Growth & Performance
User Research & Insights, Product Positioning & Multi-Channel Campaign Management
Messaging, Product- Market Fit Validation, (Meta/Google Ads, Email, Events), Conversion
Customer Journey Mapping. Rate Optimization, Funnel Design & Analysis, A/B
Analytics & Strategy Testing, Lead Generation & Nurturing, Landing
page optimization.
Marketing Analytics (CAC, LTV, ROMI, ROAS),
Google Analytics, Market & Competitive Analysis, Leadership & Execution
SWOT Analysis, Data-Driven Decision Making. Team Building & Management up to 10 direct
Tools reports, Cross-Functional Collaboration, Process
Optimization, Budget Management, Agile &
Google Analytics, Meta & Google Ads, Jira, Notion,
Project Management.
Asana, Figma, Canva, Google BigQuery, Looker,
CRM systems, Email/Chatbot platforms, Claude.ai. Languages
English: intermediate.
Ukrainian: native.

PROFESSIONAL EXPERIENCE

Head of Marketing 4/2025 – 2/2026
CRYPTO INDUSTRIES by Bohdan Bushe
EdTech center specializing in Crytpo and Traiding Administration courses.

Scope: Managed $30K+ marketing budget, led 5 specialists: designer, SMM, PPC, Meta ads
Manager, Email/Chatbot managers.

Key Achievements:
Built marketing infrastructure and successfully rebuilt entire marketing team, 5 hires in 6 months.
Scaled revenue 3.3x through optimized funnels and multi-channel campaigns.
Increased marketing leads 2.7x while improving lead quality.
Reduced Customer Acquisition Cost by 28% through audience segmentation and creative optimization.
Raised the ROAS by 175% by building sustainable lead nurturing system with email and chatbot automation.
→
Boosted 2.1x CR Lead-to-Deal (4.1% 8.9%) with data-driven funnel optimization and sales- marketing alignment.
Built 4 complex funnels framework with email/chatbot nurture, doubling lead-to-purchase conversion.
Increased campaign efficiency 3x by creating Leeloo ai and templates for cross-functional teams.
Launched 6 integrated campaigns + 9 events, 4 webinars with 4-6.5% conversion, 2 regular intensive programs
with ROAS 200%+
Implemented comprehensive analytics systems across marketing, sales, and product (NPS, retention, student
satisfaction) driving product improvements.
Head of Marketing 7/2023 – 4/2025
SMM and Marketing School by Anastasiia Sheremet
EdTech center specializing in SMM and Marketing Administration courses.

Scope: Built marketing from scratch during 6-month vacuum, managed $25K+ marketing budget,
hired full team and led 5 specialists: product marketing manager, designer, Meta ads Manager, SMM.

Key Achievements:
Developed go-to-market strategy for UA market.
Established marketing KPIs and analytics framework for data-driven decisions.
Implemented comprehensive analytics systems across marketing, sales, and product.
Established inside sales team.
Improved lead quality through ICP analysis and continuous optimization.
Built marketing infrastructure and successfully hiring entire marketing team, 5 hires in 4 months.
Turned negative ROAS into 326% positive by building sustainable lead nurturing system with email and chatbot
automation.
Boosted CR Lead-to-Deal (11.2%) with data-driven funnel optimization and sales- marketing alignment.
Built 30+ complex funnels framework with email/chatbot nurture, doubling lead-to-purchase conversion.
Launched 15 integrated campaigns + 3 events, 12 webinars with 6-8% conversion, 3 paid tripwires with ROI of 40-
65%.
Executed multi-channel B2C campaigns: email, webinars, workshops, industry events.
Partnered with agency for MVP UX/UI design and brand identity.

Product Marketing Manager 2/2023 – 7/2023
Modo M
B2C manufacturing of furniture and home accessories

Scope: Market validation, product strategy, Lead acquisition

Key Achievements:
Conducted comprehensive market analysis and competitive research.
Performed SWOT analysis identifying market opportunity for underserved writer segment.
Managed $3K+ marketing budget
Built 2 complex funnels framework
Increased CTR 1.5x
Increased marketing leads 3.3x while improving lead quality.

EDUCATION

MARKETING DIRECTOR 2/2025
Online school "Beetroot Academy"
Comprehensive program on strategic marketing management in the post-digital era.

INTENSIVE GOOGLE ANALYTICS 4 4/2024
Сareer development company "Choice31"
Hands-on program in GA4 and Tag Manager for data-driven decision-making.

Java 8/2021 – 4/2022
Online Academy for IT Careers "Mate Academy"
Java developer

Clinical Medicine 2015 – 2021
Danylo Halytsky Lviv National Medical University
Training in internal medicine, pediatrics, and surgical methods.