Mariia

Mariia Lytvynchuk
[відкрити контакти](див. вище в блоці «контактна інформація») • [відкрити контакти](див. вище в блоці «контактна інформація») • portfolio: https://mariialiy0206.wixsite.com/my-site-2
EDUCATION
Susquehanna University
Selinsgrove PA
Bachelor of Arts
Field of Study: Publishing & Editing, Creative Writing, Marketing and Asian Studies.
Cumulative GPA 3.9/4.0, Dean’s List
Activities: International Club –Event Assistant, PRSSA –PR Assistant (Logistics)
Expected: May 2026

Study Abroad Tokyo, Japan
Senshu University September 2025 – December 2025
• Completed intensive coursework in Japanese business practices, language, and cultural studies. Collaborated with domestic and international students on projects, applying communication skills in a global setting.
WORK EXPERIENCE
Susquehanna University, Office of Leadership & Engagement
Selinsgrove, PA
Student Alumni Ambassador
August 2024 – Present
• Represented the university at 20+ events, engaging 500+ attendees and promoting fundraising initiatives.
• Coordinated student–alumni communications, increasing event participation and community engagement.
• Assisted in planning and executing campus programs, enhancing participant engagement and satisfaction.
• Maintained records of 200+ alumni interactions and event participation to support program evaluation and reporting.

Susquehanna University, Marketing & Communication Office
Selinsgrove, PA
Public Relations Writer
August 2024 – Present
• Collaborated with PR Manager on press releases, web stories, and feature articles for university publications.
• Conducted and transcribed 12+ interviews to craft feature stories highlighting academic and campus achievements.
• Edited and refined content for accuracy, clarity, and brand consistency.

Blough-Weis Library
Selinsgrove, PA
Public Service and Operations Intern
January 2025 – May 2025
• Led a semester-long library awareness campaign, reaching 120+ students and faculty and increasing program visibility and engagement.
• Designed, distributed, and analyzed a survey with 100+ respondents, synthesizing findings into 6 strategic recommendations adopted to improve services and user experience.
• Managed content across 4 communication channels (social media, email, campus platform, digital signage), contributing to a 20% increase in engagement and higher visibility of library resources.
• Developed 3 event concepts and created a structured training manual that reduced onboarding time and supported long-term program continuity.

Small Press “Gilded Lily”
Selinsgrove, PA
Social Media Manager Intern
January 2023 – May 2023
• Managed Instagram content for Gilded Lily, creating and scheduling posts that grew follower engagement by 25% and increased brand visibility across 200+ followers.
• Conducted audience research and trend analysis, optimizing content strategy to drive 15% higher organic reach per post.
• Guided collaborations with event coordinators to design promotional content and support event promotion and logistics.
• Initiated and led event photography, capturing images to document and promote press activities.

IVoT
Remote
Copywriter Intern
January 2025 – May 2025
• Developed YouTube scripts and webinar concepts, supporting scalable content production and increasing viewership by 15%.
• Created and published 15+ social media posts supporting creator-focused digital campaigns, increasing engagement by 20%.
• Applied SEO strategies and performance analytics to optimize content visibility and platform reach.
• Collaborated with cross-functional teams (marketing, design, education) to maintain consistent messaging and streamline content operations.
• Collaborated with marketing, design, and education teams to maintain consistent brand messaging across 4 channels

Human Resources, Susquehanna University

Selinsgrove, PA
Human Resources Assistant
August 2024 – Present
• Maintained and updated employee records, ensuring 100% accuracy and confidentiality compliance.
• Responded to employee inquiries, supported daily HR operations, and assisted with onboarding.
• Organized and filed HR documentation in compliance with HIPAA and institutional policies.

Susquehanna University Press
Selinsgrove, PA
Marketing and Event Coordinator Intern
August 2024 – December 2024
• Designed social media posts and wrote blog content, increasing engagement by 15%.
• Planned and coordinated an event for 50+ attendees, managing logistics and promotion.
• Created 6 new products, managed project budgets, and developed promotional materials, including social media graphics, brochures, and event handouts.
• Analyzed event outcomes and campaign performance, identifying successes and actionable improvements.

Fiverr
Remote
Freelance writer
April 2021–August 2023
• Produced editorial and creative content for 80+ international clients in publishing, entertainment, and digital media.
• Wrote across multiple genres, including fiction, reviews, and narrative essays, adapting style to diverse audiences.
• Provided manuscript development, editing, and proofreading services to strengthen story quality and coherence.
• Consult on narrative for game developers, contributing to plot, character development, and dialogue writing.
• Maintain a reputation for professionalism, timely delivery, and editorial precision, earning consistent five-star client feedback
Projects
Stukent Digital Marketing Simternship
January 2026 – May 2026
• Tracked and analyzed key performance indicators (KPIs) including CTR, impressions, clicks, conversion rate, and ROAS to evaluate campaign performance and uncover audience engagement opportunities.
• Conducted in-depth research on digital trends, audience segmentation, keyword optimization, and campaign data to refine targeting and enhance overall reach.
• Developed, managed, and optimized multi-channel advertising campaigns (search, display, and shopping ads) with strategic budget allocation exceeding $125,000 in simulated spend, driving measurable improvements in CTR and other core metrics through continuous A/B testing and data-driven adjustments.
• Delivered actionable performance insights and strategic recommendations to simulate real-time operational decision-making, supporting sustained audience growth and campaign effectiveness.
SKILLS
Google Analytics · WordPress · Canva · Adobe Photoshop & InDesign · Microsoft Office · Google Workspace · SPSS