Olga

Olga Krykun

Temporary located in Kielce, Poland | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)
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Position: Marketing Manager

Summary: Marketing / Brand Manager with 10+ years of experience in FMCG and consumer electronics (Philips, Beiersdorf, EVYAP). Proven track record of delivering measurable business results, including +12% category revenue growth, +1.5 pp market share increase, and successful launch of product lines generating +30% incremental sales.
Experienced in end-to-end brand management, go-to-market strategies, and leading cross-functional collaboration across Sales, Trade Marketing, and agencies. Strong commercial mindset with ownership of marketing budgets up to €2M and focus on ROI-driven execution. Experience gained in Ukraine and Moldova markets (CEE region) within international business structures.

Professional skills: 10+ years in marketing | Brand Management (360°) | NPD & portfolio management | go-to-market planning | category development | P&L management | budget optimization | cross-functional leadership | brand growth | integrated campaign’s management | project management | ability to translate consumer insights into business results

Tools and technologies: Microsoft I Nielsen I GFK Newron

Interpersonal skills: strong communication | leadership | analytical skills | problem solving | multicultural environment | strong commercial mindset | adaptability | teamwork

Marketing ManagerJan 2024 – present
Philips Floor Care & Coffee
Versuni (Philips Domestic Appliances), Ukraine CEE market

Versuni – Global private small domestic appliances company with global team of 6,000+ professionals headquarter in Amsterdam, Holland.

● Lead the marketing strategy for the Floor Care and Coffee categories (~50% of business) in Ukraine, ensuring alignment with regional brand direction while tailoring activities to local consumer insights and market dynamics.
● Developed and executed go-to-market plans for key product launches, driving +12% category revenue growth in 2024.
● Proposed & monitored marketing mix strategies to build integrated and engaging consumer brand experiences with the focus on digital & influencers.
● Partnered with Sales and Trade Marketing teams to strengthen retail visibility and conversion at key national chains, improving share of shelf by +10%.
● Managed marketing budget €2M with a focus on ROI, achieving 20% higher efficiency in
campaign spend through data-driven allocation.
● Coordinated cross-functional collaboration with HQ and local stakeholders to ensure seamless execution of brand plans and consistent consumer experience.
● Worked with: commercial team ( sales, trade marketing), supply, finance
● Day-to-day activities: Gathering & analyzing data to identify new opportunities, forecasting
demand, collaborate with media agencies & other stakeholders, price & promo management
Achievements:
● Delivered strong performance of Philips Floor Care & Coffee categories through consumer- centric insights and integrated marketing + 1.5 pp Val MS growth YoY.
● Managed €2M+ marketing budgets with a focus on ROI - reduced non-working media spend by 15% while delivering stronger brand awareness.
● Managed cross-functional collaboration with sales, trade, and agencies to execute campaigns that directly impacted revenue and market position.

Category Manager Nov 2017 – Jan 2024
EVYAP (ARKO MEN, EVY BABY, Sanino) Ukraine & Moldova

EVYAP – leading Turkish company along with a global footprint, in businesses of personal care ( ARKO MEN, Sanino) and hygiene products (DURU, Evy Baby diapers) with more than 3,000 employees and export business to more than 100 countries.

● Responsible for data-driven strategy & 360 brand management for dedicated brand category
for Ukrainian & Moldova markets
● Managed complex marketing projects from ideation to post-launch evaluation ( ARKO MEN,
Sanino, Evy Baby diapers)
● Directed full P&L management and marketing strategy for three flagship brands, driving 8%
YoY growth and improving brand health KPIs across categories.
● Launched 3 new product lines with strong post-launch performance (+30% incremental sales).
● Negotiated and managed agency partnerships, ensuring cost-efficient creative development
and optimal media ROI.
● Implemented a data-led category strategy that expanded distribution coverage by +15% in key
retail chains.
● Collaborated closely with Sales, R&D, and Trade Marketing teams to deliver consistent brand
experience and sustained category leadership.
Achievements
● Increased market share of EVYAP portfolio (ARKO MEN, EVY BABY, Sanino) by +4% YoY
through new category strategy and optimized ATL/BTL mix and NPD.
● Launched 3 product lines for ARKO MEN, Sanino (EVYAP), achieving 30% category growth in
the first year.

Marketing ManagerJan 2016 – Nov 2017
Beiersdorf (Eucerin Brand)

• Responsible for brand strategy and execution for dermocosmetics category
• Delivered marketing campaigns and product launches in cooperation with agencies and
sales teams

EDUCATION

2025AI in business, Google course
2024Digital Marketing, DAN IT
2023Emotion intelligence
2003 - 2008Kyiv National Economic University, Master’s in International Economics
2004 - 2009Kyiv National Economic University, Bachelor’s in Finance

LANGUAGES

English – C1 | Polish – B2 | Ukrainian – Native | Russian – Fluent