Марія

Maria Rozova Digital Marketing Specialist
rozova.digital​@gmail.com [відкрити контакти](див. вище в блоці «контактна інформація»)
Open to on-site roles in Vienna or remote [відкрити контакти](див. вище в блоці «контактна інформація»)
opportunities
Ukrainian
@mariarozova

SUMMARY
Digital Marketing Specialist focused on performance, content and measurable business growth. I develop and optimize digital campaigns
across social media, SEO and paid channels, using data to drive decisions and improve key metrics such as engagement, conversion rate and
traffic quality. I have hands-on experience in B2C marketing, digital product positioning and international PR, including work with DACH
markets and German-language communication. I approach marketing from both a creative and analytical perspective — combining audience
understanding, structured testing and continuous optimization to achieve tangible results. Currently focusing on digital strategy, AI in
marketing, and data-driven communication. Structured, proactive, and fast-learning, I focus on delivering clear, measurable impact and
contribute effectively both independently and within a team.

EXPERIENCE
Airbnb Listing & Marketing Manager, (Luxury Property, Part-time, B2C) 04/2022 – 04/2025
Increased booking revenue by +20% in 3 months through pricing strategy, SEO optimization and improved
• Riga, Latvia
listing positioning
Conducted demand and seasonality analysis to dynamically adjust pricing strategy
•

Optimized listing (descriptions, visuals, keywords), improving conversion rate and visibility
•

Managed full funnel: traffic acquisition → conversion → customer experience
•

Monitored performance metrics and continuously optimized strategy based on data
•

PR & Content Marketing Specialist [DACH Markets, Project-based], AVS Art Gallery 02/2024 – 03/2024
Created and published German-language content for media outlets, aligning messaging with target audience
• Kyiv, Ukraine
and market context
Coordinated with media outlets and secured placements for German-language publications in European
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media
Supported PR strategy and media outreach, collaborating with partners and stakeholders
•

Strengthened brand visibility through cross-cultural communication and content marketing activities
•

Intern in Cultural Policy and Digital Development Ministry of Culture and Strategic Communications of 01/2025 – 02/2025
Ukraine, Internship Kyiv, Ukraine
Conducted audit of digital channels (social media, content performance, audience behavior) to identify growth
•

opportunities
Analyzed engagement and content performance data to support optimization decisions
•

Developed data-driven recommendations to improve visibility, reach and audience engagement
•

Applied market research and trend analysis to align communication strategies with audience behavior
•

Digital Marketing Specialist [Project-based], Octo.Tower - Exhibition Project Qırım 02/2025 – 03/2025
Increased social media engagement by +30% through targeted content strategy and audience segmentation
• Kyiv, Ukraine
Developed and executed content plan aligned with audience insights
•

Managed social media channels and optimized content based on performance metrics
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Led PR communication and audience outreach
•

Marketing & Product Specialist, Amazon KDP 2023 – 2025
Launched and optimized 10+ digital products on Amazon KDP
• Remote
Conducted keyword research and niche analysis to improve discoverability
•

Optimized listings (titles, descriptions, categories), increasing visibility and conversion
•

Managed full product lifecycle: positioning → launch → optimization
•

Collaborated with designers to improve product presentation and market fit
•

EDUCATION
BA in Cultural Studies (with distinction), Taras Shevchenko National University of Kyiv, Faculty of Philosophy 2021 – 2025
Kyiv, Ukraine
Focus on communication, audience behavior, and cultural dynamics in media and digital environments.
•

Developed the ability to analyze cultural trends, understand audience perception, and create content aligned
with user behavior and market context.
Digital Marketing Course, Mate Academy 2025 – 2026
Covered key areas of digital marketing, including strategy, market research, and campaign planning.
•

Developed practical skills in Google and Meta Ads, SEO, and Google Analytics, focusing on audience targeting,
campaign optimization, and data-driven decision-making. Built knowledge in content marketing, social media,
PR, and customer engagement.
Developed a comprehensive digital marketing strategy for Silpo (a major retail supermarket chain in Ukraine)
•

as a final project, including market research, audience segmentation, channel selection, and campaign
planning with defined KPIs.
MA in Digital Business Communications, University of Applied Sciences St. Pölten 2026 – Present
St. Pölten, Austria
Focus on digital strategy, content creation, and data-driven marketing. Developing digital campaigns,
•

including social media campaigns in public and investor relations, and working with formats such as online
annual reports. Applying AI tools in content and marketing processes.

SKILLS
Market Analysis & Strategy Performance Marketing Content & SEO
Conducting market analysis
• Creating and managing Google Ads
• On-page and off-page SEO techniques
•

Utilizing market research tools and
• campaigns Content optimization for search engines
•

techniques Keyword research and selection
• Content Marketing
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Competitive analysis
• Media plan development
• Social Media Marketing
•

Developing comprehensive digital
• Designing effective display ads
• Event /​Email Marketing
•

marketing strategies Setting up and managing Facebook and
• Book publishing on Amazon (market
•

Integrating various digital marketing
• Instagram ad campaigns positioning, content creation, and launch
channels Audience targeting and segmentation
• management)
Aligning marketing strategies with
• Analyzing ad performance and making
• Reporting and presenting data to
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business goals data-driven decisions stakeholders
Using Google Analytics and other
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analytics tools

TOOLS
Performance Marketing & Analytics
Google Ads, Google Ads Library, Google Keyword Planner, Google Analytics 4
•

Meta Business Manager, Meta Ads, Meta Ads Library
•

Google Sheets
•

Social Media & Marketing
Social Media Platforms: Facebook, Instagram, LinkedIn, TikTok, X (Twitter)
•

Email Marketing Tools: SendPulse, Mailchimp
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SEO Tools: SEMrush, Ahrefs, Serpstat
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Amazon KDP (self-publishing and digital product management)
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AI Tools & Content Creation
ChatGPT, Canvas, Custom GPTs, Claude, Gemini, Copilot, DeepSeek
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Midjourney, KREA, Flux, Ideogram, Leonardo AI, DALL-E
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NanoBanano, Magnific AI, LetsEnhance, Topaz Gigapixel AI
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Design & Visual Tools
Canva, Gamma, Base 44, Kling AI, Higgsfield, HeyGen, Veo 3
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SubMagic, CapCut, Edits, InShot, VN, Splice, iMovie, Adobe Premiere
•

InVideo AI, ElevenLabs
•

LANGUAGES
English German Russian Ukrainian
C1 C2, Goethe Certificate C2 C2

ADDITIONAL EDUCATION
Introduction to Psychology Course at Yale Summer School at University of Google Analytics Certification
University Innsbruck
Google Ads Video Certification
Google Ads Search Certification Google Ads Display Certification
Mastering Digital PR at Semrush
Google Ads Measurement Certification Advanced Content Marketing at Semrush
Fundamentals of Economics at MGIMO
Content-Led SEO at Semrush Social Media Marketing at Semrush University

ACHIEVEMENTS
Awarded by AVS Art Gallery for contribution to international PR and German-language media publications 15/03/2024
[DACH region], AVS Art Gallery
2nd Place at the Ukrainian Student Advertising Festival [Event Marketing category] 03/2025
Published a book focused on cultural analysis and audience perception, strengthening expertise in 29/08/2025
research, storytelling and content development, Amazon.com

VOLUNTEERING
German Language Instructor, Taras Shevchenko National University of Kyiv Kyiv, Ukraine
Volunteered as a German language instructor for a C1-level group, delivering structured lessons and
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supporting students' language development