Ігор

IGOR VOLKOV
CREATIVE PRODUCER / CONTENT PRODUCER / DIRECTOR
[відкрити контакти](див. вище в блоці «контактна інформація») · [відкрити контакти](див. вище в блоці «контактна інформація») · Remote / Ukraine

PROFILE

Performance-focused Creative Producer with 20+ years across advertising, film, EdTech and digital
marketing. Combines deep creative development expertise with a data-driven, test-and-iterate mindset.
Hands-on experience creating and optimising static and video ad creatives for Meta, analysing CTR / CPC /
CPM / ROAS, and scaling winning concepts. Recognised for effectiveness, not just creativity - awarded by
Effie Worldwide for measurable campaign results. Fluent in modern AI production tools and comfortable
owning full creative workflows independently. Experienced in leading cross-functional teams coordinating
directors, designers, copywriters, composers, and external vendors simultaneously across complex multi-
format productions.

CORE COMPETENCIES

Performance Creative Strategy End-to-End A/V Creative Meta Ads Creative & Analytics
Production

Video & Static Ad Production AI-Powered Content Creation Creative Testing & Iteration

Brand Storytelling & Copywriting Team & Vendor Management Full-Funnel Thinking

PROFESSIONAL EXPERIENCE

Independent - Performance Creative & Digital Marketing | 2024 – Present
- Independently launched and scaled makefilm.online - an online course product. Built all marketing
infrastructure from scratch: landing page (Weblium), payment integration (WayForPay), course
delivery (Zenadu), and automation between all systems.
- Developed, tested, and iterated all ad creatives for Meta (static + video). Analysed campaign
performance by CTR, CPC, CPM and ROAS; identified top-performing concepts and scaled them.
50+ paying customers within first month.
- Created static ad creatives in Canva and Zeely; produced video creatives using Kling.ai, HeyGen,
ElevenLabs, Nana Banano, and Captions — all finalised in Final Cut Pro and Logic Audio.
- Wrote all ad copy, hooks, and scripts in both Ukrainian and English.
- Expanding product into an ecosystem: upsell OTO (personal consultation), thematic webinars for
existing subscribers.
Production Lead - AI Vertical Drama (Mobile Apps) | United Studios of America | 2026
- Production Lead on an AI-native vertical drama platform (own streaming product, comparable to
MyDrama / ReelShort / My Muse). Responsible for building and managing the full production pipeline
from pre-production through post-production.
- Set up and optimised post-production pipeline: sound design, music, final mix. Established
communication flow between creative department, AI generation team (Kling / Seedance), and post-
production - designed for maximum speed and efficiency at scale (target: 300-400 hours of content
per month).
- Coordinated and hired specialists across departments. Participated in analysis of 10 pilot series to
evaluate hook and cliffhanger effectiveness for format optimisation.

Creative Producer & Director - Investor Pitch Campaign | Argus Foresight / ForesightOne | 2025 –
2026
- Developed full investor attraction campaign concept for Argus Foresight - a Ukrainian/US defence
startup building an AI-powered early warning system for drone threats (working prototype stage).
- Produced all presentation materials: pitch deck participation, full-cycle video production (Producer &
Director) - combining real field deployment footage, 3D graphics, and AI-generated content (Kling).
Post-production handled personally: video editing (Final Cut Pro), voiceover (ElevenLabs), music
(Suno). 3D graphics outsourced to specialist designers.
- Result: investment secured in the US market; serial production of the product has commenced.
Materials are confidential due to the defence nature of the project.
Producer - Vertical Short Drama (Mobile Apps) | Tri-ya-da / Good Fight Productions (US) | 2025
- Produced vertical short drama series for Drama Bay - a US startup mobile platform (Good Fight
Productions). Ukraine/USA co-productions targeting international markets.
- Format required full understanding of mobile UX, short-form content consumption behaviour, and
app-driven acquisition funnels - a direct bridge between film production and digital product
marketing.
- Series References: Dead Man at the Altar, The Shadow over the Mountains, The Crown I Never
Wanted.
Creative Producer & Director - Advertising | Propaganda House | 2004 – 2025
- Developed and produced 200+ advertising campaigns - full cycle from creative concept to final
delivery - for major international and local brands.
- International brands: McDonald's, Unilever, Johnson & Johnson, L'Oreal, Maybelline, Pepsi, LG,
Samsung, Beko, Gillette, Savoy Group (EU market).
- Local brands: Київстар, Добродія, Космо, Ahmad, Золоте зерно, AVT Bavaria, ForsightOne.
- Collaborated directly with top-tier global agency networks: BBDO, Publicis, Scholz & Friends, Leo
Burnett, McCann, DDB Ukraine, Media Arts Ukraine.
- Directed TVC campaigns for all major local clients + independently developed creative concept and
directed 6 international ad campaigns for Savoy Group targeting European markets.
- Awarded by Effie Worldwide for McDonald's: entered TOP-5 best independent agencies
globally - 5 Silver + 1 Gold medals. Effie recognises measurable effectiveness, not festival
creativity.
Producer / Showrunner - Film & TV | Tri-ya-da / Saga Pictures / Art-Territory | 2017 - 2025
- Produced 50+ TV series, mini-series, and feature films for Ukrainian broadcasters and international
co-productions (Netherlands, Finland, Turkey, South Korea, Latvia, USA, Canada, Croatia).
- Full creative and operational ownership: development, pre-production, production management,
post-production, VFX supervision, sound design.
- Showrunner on multiple long-running series - managed writers' rooms, creative direction, and
delivery schedules simultaneously.
- 2026: Venezia Shorts nomination + Cannes Film Festival selection - short film Here I am.
Full Filmography:
https://res2.weblium.site/res/68e79c73c9c96a35c0fc39ab/69d15e3a25e5a63b9e5dcc24

TOOLS & SOFTWARE

AI Creative Tools Kling · HeyGen · ElevenLabs · Captions · Suno · Nana Banano · Claude ·
Midjourney-compatible workflows
Creative / Design Canva · Zeely · Final Cut Pro · Logic Audio
Meta Ads Campaign setup · creative testing · CTR / CPC / CPM / ROAS analysis
Content & Copy Hook writing · UGC scripting · Ad copywriting (Ukrainian + English)
Digital Infrastructure Weblium · WayForPay · Zenadu · Meta Business Suite
Languages Ukrainian: native · English: fluent

AWARDS & RECOGNITION

- Effie Worldwide & WARC - TOP-5 Best Independent Agencies globally. 5 Silver + 1 Gold for
McDonald's campaigns (effectiveness-based award).
- 2026 -Venezia Shorts nomination + Cannes Film Festival selection for short film Here I am.
- 2021 - Best Ukrainian Historical TV Show (Vogue Magazine) for Saga.
- 2020 - IFilmmaker International Film Festival (Barcelona): Best Production / Best Future Film / Best
Director / Best Leading Actor for Call Sign Banderas.
- 2019 - London International Film Festival - Best Leading Actor for Call Sign Banderas.
- 2012 - Organised and produced the largest International Classical Music Festival in Ukraine (offline
event) - Chamber Music Session (50+ international participants, 11 days).

EDUCATION

2003 BBDO Special Course - Creative and Advertising
2003 IAPM - PR and Marketing, Master's Degree
1993–1999 National Pedagogical Dragomanov University - Biology & Chemistry, Master's
Degree