Misha

MISHA BABENKO
Influence / Performance Marketing Manager | United Kingdom | 21 years old

Core focus
Performance marketing, streamer / influencer partnerships, campaign launches, CPM and conversion-oriented traffic
Languages
Ukrainian, Russian, and English - native / fluent; Polish and German - conversational understanding
Strengths
Negotiation, creator sourcing, GEO launches, campaign structuring, KPI tracking, traffic optimization
Platforms
Instagram, TikTok, YouTube Shorts, Twitch(Kick),YouTube

PROFESSIONAL EXPERIENCE

Influence / Performance Marketing Manager
Remote | 2023 - Present
• Planned and executed performance-driven advertising campaigns in the iGaming vertical.
• Sourced and onboarded influencers and streamers for traffic acquisition across Instagram, TikTok, YouTube Shorts, and Twitch.
• Managed full-cycle campaign launches: GEO selection, creator sourcing, placement negotiation, launch coordination, and scaling.
• Developed creative placement formats for Reels, Stories, short-form video integrations, and custom creator collaborations.
• Worked closely with creators to adapt creatives for stronger engagement, CTR, registrations, and FTD performance.
• Managed both performance campaigns and CPM campaigns, balancing conversion efficiency with reach and brand visibility.
• Delivered high-volume traffic and continuously optimized campaigns using CTR, engagement, and early conversion signals.
Vertical - Team Lead (Affiliate / CPM Projects)
Remote | Approx. 3 months
• Led two iGaming projects targeting Chile and Pakistan markets, managing up to four people within a small freelance team.
• Worked with budget-based campaign models where clients allocated budgets per GEO with predefined KPIs for performance and brand awareness.
• Coordinated streamer and influencer sourcing, onboarding, and campaign execution in equal proportion across CPM brand awareness and performance-driven initiatives.
• Oversaw the full campaign cycle: creator selection, budget allocation, creative placement, launch, scaling, and optimization.
• Balanced target FTD volume, expected reach, impressions, and overall brand awareness growth within each market.
SELECTED PERFORMANCE MARKETING PROJECTS

Project / Brand
Year
GEO
Key Responsibilities

Gorilla Casino

2023

Ukraine
Twitch streamer sourcing and onboarding; Instagram Reels launches; testing and optimization of performance funnels for registrations and FTDs.

Casino UA

2023

Ukraine
Streamer partnerships under pay-per-stream / CPA
/ RevShare models; scaled performance campaigns and optimized funnel efficiency.

Slot City

2023

Ukraine
Instagram campaign launches; blogger partnerships under CPM / CPA / RevShare; parallel project management and deposit-focused optimization.

Melbet

2023 - Present

Asia (India, Pakistan, other Tier-3)
Local streamer and influencer onboarding; Instagram and TikTok launches; adaptation of campaigns for Tier-3 markets with focus on registrations and FTDs.

Magic Casino

2024 - Present

Latin America
Streamer partnerships and scaling through networked accounts; Instagram

campaign launches; optimization of registrations and deposits.

NV Casino

2024 - Present

Europe
Streamer sourcing and onboarding under pay-per-stream / CPA / hybrid / RevShare models; multi-GEO performance campaigns across Germany, Greece, Poland, Hungary, and Slovakia; Instagram and TikTok launches; KPI optimization for registrations, FTDs, and ROI.

Oro.gg

2024 - Present

Spain
Influencer and streamer sourcing for CPM placements; Instagram launches; testing and scaling of performance bundles; conversion rate optimization.

EDUCATION

National Aviation University
Marketing | English-medium programme
• Higher education track in Marketing.
University of Stirling
Business and Economics
• Higher education track in Business and Economics.
ADDITIONAL INFORMATION

• Background: freelance performance marketing work with a small team, acting as team lead and managing up to four people.