Roman

ROMAN KARPINSKYI
Product Analyst
karpinskyi.roman.ib​@gmail.com [відкрити контакти](див. вище в блоці «контактна інформація») Kyiv, Ukraine LinkedIn

SUMMARY
Product Analyst combining technical proficiency in SQL, Power BI, and GA4 with a strong foundation in
behavioral economics and market strategy. Skilled in conducting cohort analysis, optimizing customer
journeys, and translating large-scale data into actionable retention and digital marketing strategies. Good at
bridging the gap between technical metrics and non-technical stakeholders, leveraging English (C1) and
German (B1) to drive cross-functional alignment and global product growth

SKILLS
Technical Tools: SQL, Excel, Power BI, Google Ads
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Product Analytics: Cohort Analysis, Funnel
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Analysis, User Behavior, Customer Retention,
Segmentation, Customer Journey Optimization
Market & Business Strategy: Market &
•

Competitor Analysis, Market Sizing, GTM,
Positioning, Macroeconomics
Core Competencies: Storytelling, Data-Driven
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Decision-Making

WORK EXPERIENCE
English Tutor 05/2025 – 05/2026
Freelance / Private
Set learning objectives based on initial metrics and translated complex concepts
•

Marketing Specialist 01/2026 – 03/2026
Digital Marketing Project⁠
Defined KPIs and marketing goals through business and competitor analysis to
•

support strategies.
Developed targeted remarketing across Meta and Google Ads, projecting a 30%
•

conversion boost from cart abandoners and a 10% win-back rate for lapsed clients.
Optimized commercial page UX by implementing "sticky" CTAs.
•

Engineered a behavioral segmentation including a CRM-driven "Birthday Club"
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targeting a 15% increase in order frequency by migrating web users to the app.
Product / Marketing Analyst 03/2026 – 05/2026
E-Commerce Customer Retention & Product Analysis⁠
Conducted a performance analysis for a global e-commerce retailer, processing
•

over 199,000 transactions using SQL and Power BI.
Modeled cohort loyalty and churn drivers, identifying a critical 30% churn spike
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linked to 7+ day delivery times.
Evaluated price elasticity of demand across product categories.
•

Performed market basket analysis, identified that initial "discount-seekers" yielded
•

a 25% higher LTV.

EDUCATION
Bachelor's Degree in International Business 09/2024 – Present
Taras Shevchenko National University of Kyiv Kyiv, Ukraine

CERTIFICATIONS
Meta Marketing Analytics Digital Marketer - Mate Academy⁠

LANGUAGES
English German
C1 B1