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Yaroslav Kurochka
Ambitious manager with 12+ years background in leading companies, have a
proven track record. Curious, passionate about innovations, follow data driven
approach in business.

EXPERIENCE:
COMFY
Kyiv, Ukraine
Head of Trade marketing – Jan 2026 – Present
Responsible for trade marketing and direct communications.
Improved CTR, ROAS, CAC.

AURORA Multimarket
Head of Trade marketing – Jul 2025 – Jan 2026 (7m)
Responsible for retail activation function. Managed sales promo and
[відкрити контакти](див. вище в блоці «контактна інформація») merchandising.

BIOINCOM (subsidiary of ROSHEN)
Chief Commercial Officer – Sep 2022 – Jul 2025 (2y 9m)
Responsible for marketing, sales and procurement functions in biopolymer
start-up. Led the company from scratch to Ukrainian market leader (50+%
[відкрити контакти](див. вище в блоці «контактна інформація»)
market share).

ROSHEN CONFECTIONERY CORPORATION (6y 7m)
Regional Marketing Manager – Jun 2020 – Sep 2022 (2y 4m)
Responsible for marketing strategy in CIS region (10 countries). Managed
margin and sales plan execution. Increased revenue by 30+%.
LANGUAGES:
• Ukrainian (native) Product Manager – Dec 2017 – Jun 2020 (2y 7m)
• English (professional) Responsible for chocolate candies and seasonal assortment (15+ brands).
Developed new products (full-cycle, from technical task to market launch),
managed product strategy (assortment, prices, promotions). Achieved 40+%
category growth, significantly increased profitability.

Marketing Specialist – Mar 2016 – Dec 2017 (1y 10m)
Responsible for markets estimation and competitors/price monitoring. Built
HARD SKILLS: new reports that had a huge impact on business.
• MS office / Google docs
• AI-proficient user SAMSUNG ELECTRONICS
• Product management Product marketing specialist – Aug 2014 – Mar 2016 (1y 8m)
• Market research Responsible for Built-in Cooking Appliances (3 products). Managed product
• Presentation skills strategy (assortment, prices, promotions) and sales plan execution. Achieved
• Driving license (A, B, C1) a record GFK market share.

EDUCATION:
CIM | The Chartered Institute of Marketing
SOFT SKILLS: Diploma in Professional Marketing · (Sep 2021 – Oct 2022)
• Adaptability
• Persuasion V.N. Karazin Kharkiv National University
• Resilience Master's degree, International Economics · (Sep 2009 – Jun 2014)
• Problem solving