Марина

Maryna Tyshchenko
Marketing Communications | Project Coordination | Performance Marketing

Munich area, Germany · [відкрити контакти](див. вище в блоці «контактна інформація») · [відкрити контакти](див. вище в блоці «контактна інформація»)
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація») · Portfolio: maryna-tyshchenko.netlify.app
Languages: English C1 · German B2 · Ukrainian and Russian native
Work authorization: unrestricted right to work in Germany

Profile
Marketing Communications and Business Operations professional with 20+ years of experience in international technology companies. Proven track record in executive support, cross-functional coordination, corporate communications, event management and stakeholder engagement. Experienced in preparing executive presentations, organizing international meetings, coordinating business operations and supporting senior management. Recently expanded expertise in Digital & Performance Marketing through professional training and AI-driven projects.
Core competencies
Marketing & Communications: Marketing Strategy · Corporate Communications, Marketing Communications, Internal Communications, Content Development, Brand Communications
Strategy and delivery: Project Management · Content Strategy · multilingual campaigns (EN / DE / UA / RU) · process optimization (ISO 9001), Commercial Partnership Management, Business Development, Cross-functional Collaboration, Performance & KPI Analysis
Coordination & Operations: Cross-functional Collaboration, Stakeholder Management, Event Management, Office Operations, Calendar & Meeting Coordination, Business Correspondence, Presentation Preparation, Travel Coordination
Performance marketing: Google Ads · Meta Ads · E-commerce, AI and marketing tools
Performance marketing training and projects
Performance Marketing Manager in E-Commerce with AI — full-time programFeb 2026 – Jul 2026
SMD Performance Media, Munich, Germany
• Paid campaign setup and optimization across Google Ads and social platforms; campaign analysis, KPI tracking and performance optimization.
• SEO and SEA fundamentals, e-commerce funnel development and conversion optimization.
• Production of AI-driven ad creative across image, video, voice and avatar formats, and use of AI tools for campaign automation.
Portfolio: maryna-tyshchenko.netlify.app
Professional experience
Career break — German language study to B2 and transition into digital marketingJun 2024 – Jan 2026
Customer Operations AssociateJan 2023 – May 2024
BSTN Store GmbH — Munich, Germany
• Worked within the operational processes of one of Germany’s premium fashion e-commerce retailers.
• Managed customer communication. Processed complex customer cases with high attention to detail. Worked in a fast-paced international retail environment. Maintained accurate documentation.
• Developed a deep understanding of fashion e-commerce operations, customer expectations, order lifecycle and product quality.
• Collaborated daily with warehouse, logistics and customer service teams to resolve order-related issues and ensure customer satisfaction.
• Gained first-hand insight into fashion retail processes, inventory flow and online customer experience.
Career break — relocation to Germany following the outbreak of war in UkraineFeb 2022 – Dec 2022
Internal Communication ManagerNov 2018 – Feb 2022
ABBYY — Kyiv, Ukraine
• Partnered with senior leadership and cross-functional teams to develop and execute communication strategies supporting business objectives across international offices.
• Built trusted relationships with stakeholders across HR, Marketing, Operations and Executive Management, ensuring effective collaboration on strategic initiatives.
• Managed complex cross-functional projects involving multiple departments, coordinating priorities, timelines and internal partners to ensure successful delivery.
• Analyzed employee engagement data and communication performance metrics, using insights to continuously improve communication effectiveness and audience reach.
• Developed audience-focused communication strategies based on employee needs, behavioral insights and organizational priorities.
• Led the planning and execution of more than 30 company-wide initiatives and leadership events annually, collaborating with multiple internal stakeholders.
• Strengthened employer branding initiatives supporting talent attraction and employee engagement across international markets.
Marketing Communications ManagerSep 2009 – Oct 2018
ABBYY — Kyiv, Ukraine
• Developed and executed integrated marketing strategies supporting business growth across international B2B markets.
• Worked closely with Sales, Product Management, PR agencies and international partners to coordinate marketing initiatives and maximize commercial impact.
• Managed cross-functional marketing projects from planning through execution, balancing business priorities, budgets and deadlines.
• Analyzed campaign performance, customer engagement and market feedback to optimize future marketing activities and improve ROI.
• Identified customer needs and market opportunities, translating business objectives into targeted marketing initiatives.
• Managed marketing budgets and external suppliers while ensuring efficient resource allocation.
• Delivered 10–15 integrated international marketing campaigns annually, contributing to increased brand awareness, lead generation and customer engagement.
• Built long-term relationships with media, agencies and business partners, supporting ABBYY’s market positioning across multiple regions.
PR ManagerNov 2007 – May 2009
PRP (PR agency) — Kyiv, Ukraine
• Client communication, event organization, campaign coordination, stakeholder management.
• Account manager in the IT practice (client: Microsoft), running integrated campaigns across PR, events and media strategy. Delivered the “Online Safety for Children” awareness campaign, generating 70+ national and online media placements. Organized four large-scale events with celebrity participation.
Quality System ManagerAug 2001 – Oct 2007
Conto (ERP implementation) — Kyiv, Ukraine
• Designed and implemented an ISO 9001:2000 quality management system; led the company through TÜV certification and annual re-audits.
• Analyzed and optimized end-to-end business processes and established a CAPA continuous-improvement system.
Leading SpecialistJan 1997 – Jul 2001
National Agency of Ukraine for Reconstruction and Development — Kyiv, Ukraine
Education
Master's degree, Business / Managerial EconomicsSep 1993 – Jun 1998
Kyiv International University of Civil Aviation — Kyiv, Ukraine
Institution and program listed in anabin, the database of the German Central Office for Foreign Education (ZAB).

Selected Commercial & E-commerce Projects

Shopify e-store build — Haus Aurelia
End-to-end Shopify jewelry store: product pages, brand messaging, email content and conversion-focused journey.
Tools: Shopify · ChatGPT · AI image generation · Canva · email marketing Concept project — fictional brand, demo store.
Meta Ads lead generation — Munich Zumba Studio
Meta Ads campaign and conversion-focused landing page for local lead generation, with WhatsApp lead capture.
Tools: Meta Ads · Manus · Canva · ChatGPT
SEO content strategy — Personalberater.News
Pillar-and-cluster SEO strategy: one pillar page and six cluster pages to improve organic visibility.
Tools: ChatGPT · Canva · Gamma · Google Docs
Social media strategy — Vallety Art
Promotion strategy for a contemporary art brand: positioning, audiences, content pillars and editorial calendar.
Tools: Canva · Gamma · Gemini · Flow Client project.
AI product marketing — HYDR.AI smart bottle
Product marketing concept for a smart water bottle: positioning, value proposition, landing page and social copy.
Tools: ChatGPT · Gemini · Sora · Flow · Gamma Concept project — fictional product.
AI commercial campaign — MT AI Helmet
Creative concept, storyboard, AI-generated visuals, commercial film, voice-over and messaging for a cycling helmet.
Tools: Flow · Sora · Gemini · ElevenLabs · ChatGPT Concept campaign.