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Досвід роботи

Amazon Senior PPC Manager

з 03.2024 по нині (1 рік 5 місяців)
Amazon NDA, Інші країни (Маркетинг, реклама, PR)

Successfully handled monthly budgets exceeding $100,000, ensuring effective resource allocation and positive ROI growth.
• Developed and implemented PPC campaigns across Amazon, TikTok, Walmart, eBay, Bol and Mercado focused on maximizing ROI.
• Achieved top keyword rankings and boosted organic
• Leveraged analytics tools such as Helium10, MyRealProfit, Sellerboard, ScaleInsights, DataDive, DataHawk, Sellerise and others to optimize campaigns.
• Led product launches from scratch, overseeing all aspects from listing creation
to campaign strategy.
• Enhanced product discoverability through organic ranking techniques,
implementing strategies for offers such as coupons, prime discounts, lightning deals, and 7-day deals.

Amazon PPC Team Lead

з 09.2023 по 03.2024 (6 місяців)
JamesBlond Marketing Agency, Дистанційно (Маркетинг, реклама, PR)

Led a team of PPC specialists, overseeing campaign management, optimization, and performance improvement for multiple Amazon accounts.
Developed and implemented advanced PPC strategies to enhance client profitability and drive revenue growth.
Conducted in-depth audits of client accounts, identifying inefficiencies and opportunities to maximize ROAS and ACOS.
Trained and mentored new PPC specialists, providing structured onboarding, hands-on guidance, and best practice frameworks.
Created comprehensive advertising roadmaps, ensuring alignment with overall business goals and market trends.
Monitored and analyzed key performance metrics, adjusting strategies to improve conversions and maintain budget efficiency.
Ensured high-quality execution of campaigns by reviewing PPC specialists' work, optimizing bids, keyword selection, and ad placements.
Collaborated with cross-functional teams, including creative and content teams, to enhance ad effectiveness and listing performance.
Provided detailed reporting and actionable insights to clients, helping them make data-driven decisions for sustained growth.

Amazon Senior PPC Manager / Brand Manager

з 09.2019 по 09.2023 (4 роки)
ArgoBrands LLC, Дистанційно (Маркетинг, реклама, PR)

Managed and optimized Amazon PPC campaigns, leveraging organic ranking strategies for keywords and products.
• Oversaw new product search and launches, from market analysis to listing creation and campaign execution.
• Wrote detailed technical specifications for new listings and coordinated with creative teams for implementation.
• Developed and monitored sales plans, while ensuring stock levels aligned with projected demand.
• Trained and mentored a team of junior PPC managers, sharing best practices for campaign optimization and budget management.
• Directed PPC advertising efforts for a company with over $50 million in annual revenue on Amazon, managing a monthly advertising budget of $200,000+.
• Delivered high-impact ad campaigns across Amazon and Walmart platforms, improving product visibility and sales through data-driven strategies.
• Created promotional offers (e.g., coupons, prime discounts) and implemented strategies for 7-day deals and lightning deals to maximize sales during peak periods.
• Generated comprehensive reports on account health and took proactive measures to resolve issues, maintaining optimal account performance.
• Spearheaded listing creation, technical writing for product specifications, and supervised the overall execution of marketing strategies.

Middle PPC Specialist

з 08.2018 по 09.2019 (1 рік 1 місяць)
Adgasm.io, Дистанційно (Маркетинг, реклама, PR)

Work with google ads and facebook ads.

Pre-Middle PPC Specialist

з 06.2017 по 08.2018 (1 рік 2 місяці)
Webline Promotion, Харків (Маркетинг, реклама, PR)

Work with google ads and facebook ads.

Освіта

ХНТУСГ

Комп'ютерно-інтегровані системи та технологічні процеси, Харків
Вища, з 2009 по 2015 (6 років)

Додаткова освіта та сертифікати

Ukrainian IT School “QA Engineer “

24.09.2016 - 20.11.2016

Знання і навички

• Helium10
• Brand Analytics
• DataHawk
• AmzScout
• JungleScout
• Perpetua
• Amazon ppc
• Organic ranking
• PPC
• Datadive
• Internet marketing
• Digital-маркетинг

Знання мов

• Українська — вільно
• Російська — вільно
• Англійська — середній